Senior Living Growth & Sales Director

Brandon Wilde; Towson (MD); Vor Ort; USD 98.000 - 118.000; Vollzeit

Benefits dieser Stelle

Health insurance

Life insurance

AD&D insurance

401(k) with company match

Scholarships

Paid time off

Employee assistance program

Free onsite parking

Free transportation to bus stop

DailyPay

Zusammenfassung

Blakehurst, a Life Plan Community in Towson, MD, seeks a Director of Marketing and Sales to lead sales and marketing strategy for maintaining optimal occupancy and revenue. This role blends strategic planning with hands-on selling and collaborating with leadership to meet performance goals.

The ideal candidate has 5+ years of leadership in sales/marketing, CRM expertise, and strong communication, relationship-building, and analytical skills; a Bachelor’s degree is preferred along with healthcare

Qualifikationen

• Minimum of 5 years of sales and marketing leadership experience.
• Proven success in meeting and exceeding sales goals.
• Experience managing CRM systems and sales pipelines.
• Strong communication, presentation, and relationship-building skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office applications.

Aufgaben

• Develop and execute sales strategies to achieve occupancy targets.
• Build strong relationships with prospective residents, their families, and referral partners.
• Conduct personalized tours and consultations that demonstrate the value of the Blakehurst lifestyle.
• Guide prospects through the sales journey from inquiry through move-in.
• Manage sales pipelines, conversion efforts, and lead follow-up activities using Salesforce CRM.
• Monitor and report key performance indicators, including occupancy, lead generation, and conversion metrics.
• Develop and implement marketing plans aligned with community goals and local market opportunities.
• Partner with LCS marketing teams and agency partners on advertising, branding, and promotional efforts.
• Manage digital and print marketing campaigns to enhance community visibility and engagement.
• Oversee website content and online presence.
• Plan and host events, seminars, open houses, and outreach activities that generate qualified leads.
• Cultivate relationships with healthcare providers, hospitals, local businesses, referral agencies, and community organizations.
• Expand referral networks and identify opportunities to increase awareness of Blakehurst within the greater Baltimore market.
• Work closely with the Executive Director and community leadership team to align occupancy and operational goals.
• Partner with regional sales and marketing leaders to ensure best practices and consistency with LCS SalesFIRST standards.
• Mentor and support sales team members, fostering a culture of accountability, excellence, and hospitality.
• Provide market insight on pricing strategies, promotions, and competitive positioning.

Kenntnisse

Sales leadership

Marketing leadership

Communication skills

Relationship building

Ausbildung

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Salesforce

Microsoft Office

Jobbeschreibung

Blakehurst, a Life Plan Community in Towson, MD, seeks a Director of Marketing and Sales to lead sales and marketing strategy for maintaining optimal occupancy and revenue. This role blends strategic planning with hands-on selling and collaborating with leadership to meet performance goals.

The ideal candidate has 5+ years of leadership in sales/marketing, CRM expertise, and strong communication, relationship-building, and analytical skills; a Bachelor’s degree is preferred along with healthcare