Senior Living Growth & Marketing Director

Benedictine Health System; Fort Snelling Unorganized Territory (MN); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

PTO

Retirement plan

Medical insurance

Education assistance

Job summary

St. Gabriel's Community seeks a Sales & Marketing Director to lead the community's sales efforts and guide families through important decisions, reflecting Benedictine hospitality values.

The role focuses on growing census through strategic leadership, local marketing initiatives, and strong partnerships with referral sources and organizations. The ideal candidate has 5+ years in sales/marketing, CRM experience, and the ability to travel up to two-thirds of the time.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of sales/marketing experience, preferably in senior living, healthcare, hospitality, or real estate.
• Strong understanding of sales/marketing processes for long-term care organizations.
• Proven track record of occupancy/sales or revenue targets.
• Experience with CRM systems and lead management.
• Valid Driver’s License and acceptable driving record.
• Ability to travel up to 2/3 of work time via car or air carrier.

Responsibilities

• Demonstrates strong leadership by modeling the organization’s mission, values, and commitment to exceptional resident and family experiences.
• Leads a culture of sales across the community through sales initiatives and achieving census goals.
• Develops and executes a local marketing strategy to generate qualified leads.
• Generates prospects and maintains relationships with potential customers, families, and referral sources.
• Provides onboarding, coaching, and mentorship to sales and marketing associates.
• Maintains communication with regional leadership regarding community status.
• Promotes the Benedictine Mission and Core Values in day-to-day activities.
• Performs other duties, tasks and/or projects as assigned.

Skills

Sales leadership

Marketing strategy

CRM experience

Driver's license

Travel 2/3 time

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Job description

St. Gabriel's Community seeks a Sales & Marketing Director to lead the community's sales efforts and guide families through important decisions, reflecting Benedictine hospitality values.

The role focuses on growing census through strategic leadership, local marketing initiatives, and strong partnerships with referral sources and organizations. The ideal candidate has 5+ years in sales/marketing, CRM experience, and the ability to travel up to two-thirds of the time.