Float Sales and Marketing Director

Benedictine; Twin Cities (CA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Robust benefits

Paid time off

Education assistance

Dental & vision

Retirement plan

Job summary

Benedictine Living is seeking a dynamic Sales & Marketing Director to lead census growth by building relationships, guiding families, and executing local marketing initiatives. You will partner with the Executive Director and leadership to drive occupancy targets through strategic sales leadership and referral-source collaborations.

The role emphasizes mentorship of the sales team, brand alignment with Benedictine's Mission, and hands-on marketing programs across the community.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5 years of sales/marketing experience in senior living, healthcare, hospitality, or real estate.
• Knowledge of sales and marketing processes for long-term care.
• Proven occupancy/sales or revenue targets.
• Experience with CRM and lead management.
• Valid driver’s license and travel up to 2/3 of work time.

Responsibilities

• Demonstrates strong leadership by modeling the organization’s mission, values, and commitment to exceptional resident and family experiences.
• Leads a culture of sales across the community through the implementation and management of sales initiatives, conducting sales activities and ensuring a tactical sales approach is followed in achievement of established census goals.
• Develops and executes a local marketing strategy to generate qualified leads.
• Generates prospects and maintains positive, productive, and impactful relationships with potential customers, families, and referral sources.
• Provides onboarding, coaching, and mentorship to community sales and marketing associates when assigned.
• Maintains communication with sales and marketing regional leadership regarding community status.
• Promotes the Benedictine Mission and Core Values of Hospitality, Stewardship, Respect and Justice by bringing the Mission and Core Values into the day-to-day activities of the company.
• Performs other duties, tasks and/or projects as assigned.

Skills

Sales & Marketing Experience

CRM software experience

Driver's license

Travel willingness

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Job description

Overview

Leads the community’s sales and marketing efforts by building relationships, guiding families through important decisions, and creating meaningful first impressions that reflect the Benedictine experience. Through strategic leadership, relationship-driven sales, and thoughtful marketing initiatives, the SC Float Sales & Marketing Director ensures the community continues to grow while delivering exceptional experiences for prospective residents and their families. Working closely with the Executive Director and community leadership team, this position is responsible for driving census growth through strategic sales leadership, local marketing initiatives, and strong partnerships with referral sources and community organizations.

Responsibilities

• Demonstrates strong leadership by modeling the organization’s mission, values, and commitment to exceptional resident and family experiences.
• Leads a culture of sales across the community through the implementation and management of sales initiatives, conducting sales activities and ensuring a tactical sales approach is followed in achievement of established census goals.
• Develops and executes a local marketing strategy to generate qualified leads.
• Generates prospects and maintains positive, productive, and impactful relationships with potential customers, families, and referral sources.
• Provides onboarding, coaching, and mentorship to community sales and marketing associates when assigned.
• Maintains communication with sales and marketing regional leadership regarding community status.
• Promotes the Benedictine Mission and Core Values of Hospitality, Stewardship, Respect and Justice by bringing the Mission and Core Values into the day-to-day activities of the company.
• Performs other duties, tasks and/or projects as assigned.

Qualifications

QUALIFICATIONS REQUIRED

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5 years of sales and/or marketing experience, preferably in senior living, healthcare, hospitality, or real estate
• Strong understanding and knowledge in sales and marketing processes for long-term care organizations
• Proven track record of achieving occupancy/sales or revenue targets
• Experience with CRM systems and lead management
• Valid Driver’s License and acceptable driving record that meets Benedictine’s requirements
• Ability to travel up to 2/3 of work time via car or air carrier

QUALIFICATIONS PREFERRED

• 5 years of strategic knowledge of the senior living and/or healthcare landscape, including referral networks
• Experience with digital marketing and social media platforms

EEO/AA/Vet Friendly

Salary Range

$95,000 – $105,000 annually

Benefits Statement

A robust benefits package is available to eligible associates, designed to meet the needs of every stage of life, including paid time off (PTO), retirement, medical, dental, vision, education assistance, and a variety of additional voluntary benefits. For more information visit our website at www.benedictineliving.org.