Senior Living Growth Director — Occupancy & Referrals

Solera Senior Living; Evanston (IL); Sur place; USD 104 000 - 127 000; Plein temps

Avantages offerts par ce poste

Immediate pay access

Tuition reimbursement

Comprehensive medical benefits

401(k) retirement plan

Paid holidays and PTO

Employee Assistance Program (EAP)

Perks and employee discounts

Résumé du poste

Solera Senior Living's Trulee Evanston, a 160-unit senior living community in Evanston, IL, seeks a Director of Sales & Marketing to drive occupancy growth and lead two sales team members while maintaining a direct sales role.

Ideal candidates bring 5+ years of senior living sales experience, a proven track record of moving move-ins and referrals, and an empathetic, resident-centered approach. Base salary is $115,000 plus a strong commission/bonus plan with potential earnings above 30% annually.

Qualifications

• Bachelor’s degree preferred or equivalent combination of education and experience.
• 5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate.
• Proven track record of meeting or exceeding occupancy or revenue goals.
• Strong verbal and written communication skills; comfortable presenting to individuals and groups.
• Commitment to exceptional customer service.
• Proficiency with CRM systems and basic office technology.
• Valid driver’s license and reliable transportation.

Responsabilités

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy.
• Generate and convert qualified inquiries, referrals, tours, and move-ins.
• Track, analyze, and report sales performance and conversion metrics.
• Respond promptly to inquiries and maintain CRM lead tracking.
• Build relationships with hospitals, physicians, rehab centers, and referral partners.
• Attend networking events and represent the community professionally.
• Ensure model, respite, and rent-ready rooms are tour-ready.
• Partner with leadership on staging and presentation of model spaces.
• Complete weekly marketing and occupancy reports.
• Collaborate with Home Office on advertising, branding, PR; support social media and local marketing.
• Align sales strategy with operational goals with Executive Director.

Connaissances

Sales leadership

Relationship building

CRM experience

Public speaking

Formation

Bachelor's degree preferred

Outils

CRM software

Description du poste

Solera Senior Living's Trulee Evanston, a 160-unit senior living community in Evanston, IL, seeks a Director of Sales & Marketing to drive occupancy growth and lead two sales team members while maintaining a direct sales role.

Ideal candidates bring 5+ years of senior living sales experience, a proven track record of moving move-ins and referrals, and an empathetic, resident-centered approach. Base salary is $115,000 plus a strong commission/bonus plan with potential earnings above 30% annually.