Senior Living Community Growth Director

Atria Senior Living; Palm Desert (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid holidays

PTO

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Tuition reimbursement

Job summary

Atria Senior Living in Palm Desert, CA seeks a Community Sales Director to lead leasing and marketing efforts, exceed occupancy targets, and build strong referral relationships.

You will spend most time outside the community meeting prospects, coordinating with the Executive Director, training staff, and managing CRM. This role requires flexible hours and a valid driver's license. Join a team focused on delivering exceptional resident experiences and achieving revenue goals.

Qualifications

• One year or more of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills.
• Must have the ability to maintain confidentiality
• Must be organized, detail-oriented, and able to multi-task.
• Must be able to work flexible hours, including evenings, weekends, and holidays.
• Position requires driving responsibilities (may use company provided vehicle and/or personal vehicle).
• Must possess valid driver’s license.

Responsibilities

• Achieve and exceed the community’s monthly and quarterly revenue/sales targets; develop internal/external marketing; and build strategic relationships for inquiries.
• Spend over 50% of time outside the community generating inquiries to meet targets.
• Generate inquiries/move-ins from referrals by developing relationships with providers, hospitals, rehab facilities, planners, real estate professionals, and senior groups.
• Collaborate with the Executive Director to forecast move-ins.
• Facilitate training and in-services for staff handling inquiries and tours.
• Ensure timely, quality responses to inquiries with proactive follow-up.
• Position ED/RSD as local aging experts through introductions and joint events.
• Develop and maintain relationships with referral agencies.
• Engage inquiries by phone/in-person to guide toward a sale; conduct in-home visits when needed.
• Build relationships with inquiries through discovery, empathy, and follow-up questions.
• Maintain accurate CRM data for new inquiries and next steps.
• Create memorable experiences via home visits, hospital/rehab visits, tours, and follow-ups.
• Work with ED to implement a rolling 90-day Sales & Marketing Plan.
• Manage the community marketing budget within guidelines.
• Assist ED in recognizing rent-ready challenges and opportunities.
• Ensure smooth hand-off of customers to ED/RSD/Business Director for care assessment and lease due diligence.
• Monitor market and competitors outside the community.
• Create and execute events for inquiries and local influencers.
• Serve as a resource to advise seniors and their advisers on housing options.
• May perform other duties as needed.

Skills

Customer service

Organizational skills

Multi-tasking

Confidentiality

Driving responsibilities

Education

Bachelor’s degree (preferred)

Tools

CRM software

Job description

Atria Senior Living in Palm Desert, CA seeks a Community Sales Director to lead leasing and marketing efforts, exceed occupancy targets, and build strong referral relationships.

You will spend most time outside the community meeting prospects, coordinating with the Executive Director, training staff, and managing CRM. This role requires flexible hours and a valid driver's license. Join a team focused on delivering exceptional resident experiences and achieving revenue goals.