Senior Living Community Growth Director

Claiborne-Senior-Living-9; Baton Rouge (LA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Company-paid life insurance

Paid time off and holidays

Short- and long-term disability

Critical illness and accident保险

Performance-based incentives

Job summary

Claiborne Senior Living is seeking a driven Community Relations Director to lead occupancy growth and community outreach for our senior living community. This role focuses on guiding families through important decisions and building partnerships across the community.

The position emphasizes ownership of results, integrity, and goal-focused work culture, with a leadership role in community success and a competitive, incentive-based compensation package.

Qualifications

• 3+ years of experience in sales, marketing or business development, preferably in senior living or healthcare.
• Proven track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals.
• Manage and move prospects effectively through the sales funnel.
• Conduct community tours and consultative sales conversations.
• Build and maintain referral relationships with hospitals, physicians, and community partners.
• Track and analyze sales metrics to drive performance improvements.
• Partner with leadership to support successful move-ins and resident transitions.
• Complete required marketing reports and maintain CRM documentation.
• Represent the community at networking and outreach events.

Skills

Sales & marketing

Relationship building

CRM proficiency

Analytical mindset

Education

Bachelor’s degree preferred

Tools

CRM systems

Microsoft Office

Job description

Claiborne Senior Living is seeking a driven Community Relations Director to lead occupancy growth and community outreach for our senior living community. This role focuses on guiding families through important decisions and building partnerships across the community.

The position emphasizes ownership of results, integrity, and goal-focused work culture, with a leadership role in community success and a competitive, incentive-based compensation package.