Community Relations Director - Senior Living Growth

Claiborne Senior Living; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life insurance

Paid time off and holidays

Short- and long-term disability

Critical illness and accident health保险

Job summary

Claiborne Senior Living seeks a driven Community Relations Director to lead occupancy growth and community outreach for our senior living community. This leadership role focuses on guiding families through important decisions while building partnerships with healthcare providers and referral networks.

You will develop strategic marketing plans, manage the sales funnel, conduct tours, and collaborate with leadership on move-ins.

Qualifications

• 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred).
• Bachelor’s degree preferred.
• Proven track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.
• Analytical mindset with comfort reviewing performance metrics.
• Proficiency in Microsoft Office and CRM systems.
• Telephone and consultative sales experience preferred.

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals
• Manage and move prospects effectively through the sales funnel
• Conduct community tours and consultative sales conversations
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Track and analyze sales metrics to drive performance improvements
• Partner with leadership to support successful move-ins and resident transitions
• Complete required marketing reports and maintain accurate CRM documentation
• Represent the community at networking and outreach events

Skills

Relationship building

Networking

Sales

CRM proficiency

Verbal communication

Education

Bachelor's degree (preferred)

Tools

CRM systems

Microsoft Office

Job description

Claiborne Senior Living seeks a driven Community Relations Director to lead occupancy growth and community outreach for our senior living community. This leadership role focuses on guiding families through important decisions while building partnerships with healthcare providers and referral networks.

You will develop strategic marketing plans, manage the sales funnel, conduct tours, and collaborate with leadership on move-ins.