Senior Lifecycle Marketing Manager — Remote Growth & Personalization

Superhuman; San Francisco (CA); Ibrido; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Excellent health care

Disability and life insurance

401(k) matching

Paid parental leave

Paid time off + holidays + floating

Stipends for home office and wellness

Professional development budget

Sick time

Home office stipend

Professional development budget

Descrizione del lavoro

Superhuman is seeking a Senior Lifecycle Marketing Manager to join the Lifecycle Conversion team. You will transform free Grammarly users into paying customers through experiments, data-driven personalization, and AI decisioning at scale.

You will work with a well‑resourced group including Marketing Operations, Data Science, Brand, and Creative to drive multi‑million in revenue while expanding international and multilingual growth beyond the US.

Competenze

• 4+ years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company, with a record of driving incremental revenue.
• Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices.
• Experience building lifecycle programs with measurable impact on retention, LTV, and revenue.
• Deep knowledge of email and in-product messaging, and working knowledge of push.
• Fluency with data to build a business case or size an opportunity.
• Experience with modern marketing tools (Braze, Hightouch, Iterable) and familiarity with Statsig, Databricks, and Figma.
• Clear, concise writing and ability to lead cross-functional partners you don’t manage.
• Experience using AI to improve your workflow.
• Experience running AI decisioning, generative copy, or dynamic content programs.

Mansioni

• Drive net new bookings from the free Grammarly audience.
• Build and run programs that convert free users into paying customers.
• Match each offer lever (discounts, free trials, suite purchases, full-price upgrades) to the users it converts best.
• Run an experimentation roadmap. Build and maintain a forward-looking roadmap of experiments tied to measurable business outcomes.
• Shape channel strategy across email, in-product messaging, and push.
• Own AI decisioning with our vendor to drive incremental revenue at scale.
• Personalize with data using behavioral, product-usage, and lifecycle data.
• Lead international and multilingual growth with a focus on non‑US and multilingual users.
• Help grow cross-product monetization across the Superhuman suite.

Conoscenze

Lifecycle marketing

A/B testing

Data analysis

Cross-functional work

AI in workflow

In-product messaging

Push

AI decisioning

Data analysis

Multilingual growth

Strumenti

Braze

Hightouch

Iterable

Statsig

Databricks

Figma

Descrizione del lavoro

Superhuman is seeking a Senior Lifecycle Marketing Manager to join the Lifecycle Conversion team. You will transform free Grammarly users into paying customers through experiments, data-driven personalization, and AI decisioning at scale.

You will work with a well‑resourced group including Marketing Operations, Data Science, Brand, and Creative to drive multi‑million in revenue while expanding international and multilingual growth beyond the US.