Senior Lifecycle Marketing Manager, Personal Loans

SoFi; Cottonwood Heights (UT); On-site; USD 108,000 - 204,000; Full time

Job summary

A leading company in financial services is seeking a Senior Lifecycle Marketing Manager for Personal Loans. This role focuses on developing marketing strategies that enhance user engagement throughout the lifecycle. You will collaborate with teams to deliver impactful campaigns and optimize performance based on data-driven insights. The ideal candidate has extensive experience in lifecycle management and strong analytical skills, with a preference for those with a background in finance or marketing.

Qualifications

• 6+ years of direct-to-consumer lifecycle management experience.
• Experience with creative asset development and presenting strategies.

Responsibilities

• Develop and execute data-driven lifecycle marketing strategies.
• Collaborate with cross-functional teams to align on goals.
• Deliver campaigns via email, push notifications, SMS.

Skills

Analytical Skills

Lifecycle Management

Collaboration

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Finance

Bachelor’s Degree in Marketing

Tools

Braze

Salesforce

Job description

Senior Lifecycle Marketing Manager, Personal Loans

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Role Overview

You will be a lifecycle marketing strategist for the Personal Loans vertical, focusing on campaign-driven work and evergreen nurture programs. Your KPIs will cover the entire user lifecycle, including demand generation, acquisition, activation, onboarding, engagement, retention, and cross-sell.

Responsibilities

• Develop and execute data-driven lifecycle marketing strategies to support growth and retention.
• Collaborate with cross-functional teams to align on goals and drive outcomes.
• Deliver campaigns via email, push notifications, SMS, and in-app messages.
• Report on program performance and optimize accordingly.

Requirements

• 6+ years of direct-to-consumer lifecycle management experience.
• Proficiency with CRM tools like Braze or Salesforce.
• Strong analytical skills and experience with testing methodologies.
• Experience with creative asset development and presenting strategies.

Preferred Skills

• Bachelor’s Degree in Business, Finance, Marketing, or related fields.
• Experience in financial services industry.
• Additional advanced degrees or finance/tech industry experience is a plus.

Additional Information

This role offers a salary range of $108,800 to $204,000 annually, based on experience and skills. Benefits details are available on the SoFi Benefits page. SoFi is an equal opportunity employer committed to diversity and inclusion.