Senior Lifecycle Marketing Manager, Personal Loans

Social Finance, Inc. (SoFi); Cottonwood Heights (UT); On-site; USD 108,000 - 204,000; Full time

Job summary

A leading financial services company is seeking a Senior Lifecycle Marketing Manager for Personal Loans. This role involves developing data-driven marketing strategies to enhance member engagement and retention, collaborating with various teams, and driving measurable outcomes. Ideal candidates will have significant experience in lifecycle management and strong analytical skills. Join a values-driven team at the forefront of financial innovation.

Benefits

Bonus

Long-term incentives

Competitive benefits

Qualifications

• 6+ years of direct-to-consumer lifecycle management experience.
• Proven success driving lifecycle marketing strategy.

Responsibilities

• Develop and execute data-driven lifecycle marketing strategies.
• Deliver against OKRs through lifecycle marketing campaigns.
• Collaborate with cross-functional teams.

Skills

Analytical Skills

Collaboration

Owner Mindset

Radical Candor

Thriving in Ambiguity

Education

Bachelor’s Degree in Business, Finance, Marketing, or a technical field

Tools

CRM (Braze, Salesforce)

Job description

Senior Lifecycle Marketing Manager, Personal Loans

Marketing

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

You will be joining the SoFi Borrow Group’s Lifecycle Marketing Team. We're a high-impact, high-visibility, values-driven group, and we sit at the heart of it all. While this role requires durability, our team's consistent success comes from valuing people. As such, you can count on leadership to focus on and invest in your needs and growth.

You will be a lifecycle marketing strategist for one of our four Borrow product verticals: Personal Loans.

The Personal Loans Lifecycle Marketing Program consists of:

• Evergreen nurture program development and iteration

KPIs for the program span the full range of the user lifecycle:

• Demand Generation, Acquisition, Activation, Onboarding, Engagement, Retention, and Cross-sell

In this role, you’ll develop and execute data-driven lifecycle marketing strategies that support growth, engagement, and member retention. You'll work cross-functionally with teams including Product, Product Marketing, Lifecycle Tech Ops, Creative, Data Science, and Business Unit leads to align on shared goals and drive measurable outcomes across the member lifecycle.

What you’ll do:

• Deliver against OKRs through lifecycle marketing campaigns and programs leveraging:

○ Outbound channels: email, push notifications, SMS

○ Ad spaces behind the login wall: in-app messages, content cards, inline product ads

Be accountable for and report on program performance with the Personal Loans Strategic Lead, Stakeholders, and other Lifecycle Marketing Leadership

Collaborate with:

• Lifecycle Marketing TechOps org (production/execution)
• Business Leads

Identify technical gaps and establish/communicate technical requirements

Establish a strategic vision that improves business growth efficiency QoQ

Develop data-driven experimentation roadmaps to support long-term program iteration

What you’ll need:

These strengths are likely to ensure success and fulfillment in the role:

• Radical candor
• Thriving in ambiguity
• Comfort running at a fast pace and pivoting with changing business needs
• Owner mindset
• Collaborating with both confidence and curiosity

Additional background and experience:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• CRM experience is a must (ideally Braze, Salesforce)
• Experience in or professional exposure to the financial services industry
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• Proven success driving lifecycle marketing strategy
• Strong analytical skills with experience using various testing methodologies
• Experience working with creative agencies or internal creative studios in developing marketing assets
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Nice to have:

• MBA or other advanced degrees
• Previous finance or tech industry experience

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

Pay range: $108,800.00 - $204,000.00

Payment frequency: Annual

This role is also eligible for a bonus, long-term incentives, and competitive benefits. More information about our employee benefits can be found in the link above.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable law.