Senior Lifecycle Marketing Lead - Multi-Brand DTC

Lifetime Brands, Inc.; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Lifetime Brands, Inc. is seeking a Lifecycle Marketing Manager to own lifecycle strategy across our portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, and more.

You will own Klaviyo and Yotpo configurations, build scalable playbooks, and drive cross-brand alignment. The role requires hands-on platform ownership and the ability to guide brand marketers toward a shared roadmap while delivering measurable lifecycle results across

Qualifications

• 6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience across multiple brands
• Deep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability at platform level
• Hands-on experience with Yotpo (or comparable loyalty/referral/reviews platform)
• Proven ability to drive cross-functional execution across distributed brand teams
• Strong project management to coordinate seven brands’ moving parts
• Proven ability to build actionable leadership-level reporting
• Experience in DTC, ecommerce, or consumer products preferred

Responsibilities

• Own end-to-end lifecycle marketing strategy across all DTC brands, tailoring journeys per brand
• Build and maintain a shared lifecycle playbook and testing framework for the portfolio
• Set priorities and drive execution through brand digital marketing teams
• Serve as the go-to resource on lifecycle strategy and platform capability
• Own Klaviyo platform architecture, segmentation, and automation design across brands
• Build and refine automated programs (welcome, cart, browse, post-purchase, replenishment, win-back, VIP)
• Set and govern A/B testing standards and deliverability across seven domains
• Troubleshoot platform-level issues with brand marketers
• Own configuration and optimization of Yotpo Loyalty, Referral, and Reviews
• Design loyalty mechanics and referral incentives per brand
• Manage review strategy and integrate content into experiences
• Stay current on Yotpo roadmap and evaluate new capabilities
• Build recurring reporting on retention, repeat purchase rate, CLTV, revenue
• Translate performance data into narrative and prioritized recommendations
• Track Yotpo program health: enrollment, referrals, reviews

Job description

Lifetime Brands, Inc. is seeking a Lifecycle Marketing Manager to own lifecycle strategy across our portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, and more.

You will own Klaviyo and Yotpo configurations, build scalable playbooks, and drive cross-brand alignment. The role requires hands-on platform ownership and the ability to guide brand marketers toward a shared roadmap while delivering measurable lifecycle results across