Senior Lifecycle Marketing Lead - Email, Push & SMS

H.E.B.; San Antonio (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

H-E-B is seeking a Senior Marketing Manager, Lifecycle Marketing & Targeted Channels to lead the strategy, execution, and evolution of customer communications across email, push notifications, and SMS. This role sits at the intersection of customer intelligence, channel operations, and loyalty innovation - and will be a key architect of the next generation of H-E-B's customer relationship model.

This leader will build and govern a best-in-class owned channel program while advancing H-E-B's

Responsibilities

• Develop and govern lifecycle marketing strategy across the full customer journey—from acquisition to win-back—for all owned channels.
• Define trigger logic, cadence, suppression rules, and governance to keep communications relevant and not Fatigued.
• Manage subscriber program end-to-end: opt-in growth, segmentation health, engagement scoring, churn mitigation.
• Partner with Customer Data & MarTech to activate segments and signals in campaigns within a Customer Data Platform.
• Drive offer strategy across the lifecycle with personalized promotions, milestone moments, and re-engagement levers.

Job description

H-E-B is seeking a Senior Marketing Manager, Lifecycle Marketing & Targeted Channels to lead the strategy, execution, and evolution of customer communications across email, push notifications, and SMS. This role sits at the intersection of customer intelligence, channel operations, and loyalty innovation - and will be a key architect of the next generation of H-E-B's customer relationship model.

This leader will build and govern a best-in-class owned channel program while advancing H-E-B's