Growth Marketing Director: Lifecycle & CRM Strategy

Socket.dev; Miami Gardens (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

Long term disability insurance

Ticket benefits for events

Gym facilities and lunch program

401k and PTO

Job summary

Miami Dolphins is seeking a Director of Digital Growth Marketing to lead CRM, lifecycle marketing, and audience segmentation across email, paid media, SMS, and mobile app channels. You will oversee lifecycle strategy and marketing automation, working with Revenue Operations, Analytics, and Brand Marketing to maximize fan value and revenue at on-site Hard Rock Stadium in Miami Gardens, FL.

The role requires 8+ years in CRM and lifecycle marketing, with proven leadership and HubSpot expertise.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, Communications, or related field.
• 8+ years of experience in CRM, lifecycle marketing, customer marketing, growth marketing, or related disciplines.
• 3+ years of leadership experience managing and developing high-performing teams.
• Advanced experience with HubSpot Marketing Hub or similar marketing automation platforms.
• Strong understanding of customer lifecycle management, audience segmentation, retention marketing, and marketing automation.
• Demonstrated success driving measurable growth through email, SMS, mobile app, CRM, and customer journey optimization.
• Strong analytical skills with experience interpreting customer and campaign performance data.
• Exceptional collaboration skills with cross-functional work across marketing, sales, analytics, technology, and operations teams.
• Experience in sports, entertainment, subscription businesses, hospitality, or customer-centric industries preferred.

Responsibilities

• Own lifecycle marketing strategy across multiple channels including email, SMS, and mobile app.
• Lead customer journey optimization to drive ticketing, memberships, and revenue growth.
• Partner with Brand Marketing, Digital Product, Analytics, and Sales teams to support revenue initiatives.
• Develop audience segmentation frameworks and personalized communications across the lifecycle.
• Establish KPIs, monitor performance, and present insights to executive leadership.

Skills

CRM

Lifecycle marketing

Audience segmentation

Marketing automation

Cross-functional collaboration

Data analytics

Email marketing

Education

Bachelor's degree in Marketing, Business, Data Analytics, Communications, or related field

Tools

HubSpot Marketing Hub

CRM platforms

Job description

Miami Dolphins is seeking a Director of Digital Growth Marketing to lead CRM, lifecycle marketing, and audience segmentation across email, paid media, SMS, and mobile app channels. You will oversee lifecycle strategy and marketing automation, working with Revenue Operations, Analytics, and Brand Marketing to maximize fan value and revenue at on-site Hard Rock Stadium in Miami Gardens, FL.

The role requires 8+ years in CRM and lifecycle marketing, with proven leadership and HubSpot expertise.