Senior Lifecycle Marketing Architect

Chime; California (MO); Hybrid; USD 150,000 - 208,000; Full time

Benefits offered by this job

Four days in the office

Fridays from home

Competitive benefits

Wellness stipend

Parental leave

Job summary

Chime is seeking a Senior Lifecycle Marketing Manager to lead the Lifecycle & CRM Marketing team. You will own multi-channel programs (email, push, in-app, SMS) and drive outcomes like retention, ARPAM, and LTV, shaping member experiences across their lifecycle.

You will partner with Product, Growth, and Data Science, using AI/automation to create personalized journeys and improve program effectiveness. This is a hybrid, full-time role with competitive equity and benefits.

Qualifications

• 6-8+ years of lifecycle, integrated, or retention marketing experience.
• Strong data fluency and analytics/AI-enabled tools experience.
• Experience incorporating AI and automation into day-to-day work.
• Strategic judgment across member journeys, segmentation, targeting, and testing.
• Ability to lead cross-functional conversations and influence senior partners.

Responsibilities

• Own the lifecycle strategy for a high-impact area.
• Design and evolve connected journeys across email, push, in-app, and SMS.
• Develop segmentation and targeting with data science.
• Set testing agenda, run experiments, translate findings into strategy.
• Lead cross-functional decisions across Product, Growth, Creative, Data Science.
• Use AI and automation to advance personalized journeys.
• Own outcomes linking lifecycle work to business metrics like ARPAM and LTV.

Skills

Lifecycle marketing

Cross-functional leadership

Data analytics

AI/automation in marketing

Tools

Braze

Iterable

Klaviyo

Hex/Looker/Statsig

Job description

Chime is seeking a Senior Lifecycle Marketing Manager to lead the Lifecycle & CRM Marketing team. You will own multi-channel programs (email, push, in-app, SMS) and drive outcomes like retention, ARPAM, and LTV, shaping member experiences across their lifecycle.

You will partner with Product, Growth, and Data Science, using AI/automation to create personalized journeys and improve program effectiveness. This is a hybrid, full-time role with competitive equity and benefits.