Senior Lifecycle Growth Manager – Email & SMS (Klaviyo)

Dansko; Avondale (PA); On-site; USD 130,000 - 180,000; Full time

Job summary

Dansko is seeking a Senior Digital Manager, Customer Lifecycle to lead the customer lifecycle strategy across email and SMS. You will own journeys, segmentation, personalization, and optimization to drive engagement, retention, and lifetime value.

You will partner with Digital Commerce, Merchandising, Brand Marketing, Creative, Paid Media, and Analytics to align initiatives with business priorities and execute throughout owned channels.

Qualifications

• 5+ years of experience managing customer lifecycle programs for a DTC or omnichannel consumer brand.
• Expert-level, hands-on experience with Klaviyo.
• Demonstrated success owning both lifecycle strategy and day-to-day execution.
• Deep expertise in email and SMS marketing.

Responsibilities

• Develop and own Dansko’s customer lifecycle strategy across email and SMS.
• Build customer journeys that increase engagement, retention, and customer lifetime value.
• Develop segmentation and personalization strategies that improve customer experience and business performance.
• Identify opportunities to improve repeat purchase, customer retention, and long-term customer value.
• Build and maintain a lifecycle roadmap aligned with business objectives.
• Own the strategy, execution, and optimization of all lifecycle communications, including Checkout Abandonment, Post-Purchase Communications, Cross-Sell & Upsell Programs, Loyalty Communications, Promotional Campaigns.
• Serve as the internal subject matter expert for Klaviyo by managing Campaign planning and execution, Flow architecture, Dynamic content, Personalization, List health and data hygiene, Reporting and performance analysis, Evaluation and implementation of new Klaviyo capabilities.
• Develop testing strategies and leverage insights to continuously improve customer engagement and business performance.
• Partner with Digital Commerce, Merchandising, Brand Marketing, Creative, Paid Media, and Analytics to support product launches and seasonal campaigns and ensure consistent customer experiences across owned channels.

Skills

Lifecycle strategy

Email & SMS marketing

Segmentation & Personalization

A/B testing

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Klaviyo

Job description

Dansko is seeking a Senior Digital Manager, Customer Lifecycle to lead the customer lifecycle strategy across email and SMS. You will own journeys, segmentation, personalization, and optimization to drive engagement, retention, and lifetime value.

You will partner with Digital Commerce, Merchandising, Brand Marketing, Creative, Paid Media, and Analytics to align initiatives with business priorities and execute throughout owned channels.