Senior Lifecycle Growth Manager

Doist; New York (NY); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Dog-friendly office in SoHo

Market-competitive compensation and 1:

Equity

Comprehensive Healthcare, Dental, and

401k plan with company match

Flexible PTO

Discounted fresh food for your pup

Your pet interrupting video calls is a

Job summary

The Farmer's Dog, Inc. is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy, partnering with Product Engineering and Data to move from manual execution to scalable, real-time journeys.

You’ll lead experiments shaping messaging at critical moments and manage a direct report as work scales. We value cross-functional collaboration and a bias for rapid experimentation to improve retention and lifetime value.

Qualifications

• 6+ years of lifecycle, CRM, or retention marketing experience, ideally at a DTC or subscription business.
• People management experience and know how to run consistent ceremonies and feedback that help a direct report grow.
• Experience designing and running lifecycle experiments, from test setup through QA, analysis, and iteration.
• Can balance hands-on execution with senior-level strategy, moving between day-to-day comms and sponsor initiatives.

Responsibilities

• Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond, moving to automated, event-triggered messaging.
• Define the content and messaging strategy across the customer journey, including guidance for feeding, transition pacing, and picky eaters.
• Shape education, content, and claims strategy to build customer understanding and belief.
• Lead 90-day experience experiments end-to-end, including test design, audience targeting, QA, analysis, and iteration.
• Partner with Data to rebuild flows and create new product lines as journeys in Simon.
• Sponsor lifecycle strategy across growth initiatives like discounts and subscriber go-to-market.
• Manage and develop a direct report with consistent ceremonies and feedback.
• Support ad hoc lifecycle needs for emerging initiatives.

Skills

Lifecycle marketing

CRM

People management

Cross-functional collaboration

Data-driven

Tools

Simon

Job description

The Farmer's Dog, Inc. is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy, partnering with Product Engineering and Data to move from manual execution to scalable, real-time journeys.

You’ll lead experiments shaping messaging at critical moments and manage a direct report as work scales. We value cross-functional collaboration and a bias for rapid experimentation to improve retention and lifetime value.