Senior Lifecycle & Digital Marketing Leader

Arbonne; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Career growth

Inclusive culture

Job summary

Arbonne seeks a Senior Manager, Lifecycle & Digital Marketing in Irvine, CA to lead global CRM and lifecycle strategy. You will own Journey Builder, segmentation, and personalization, while guiding cross-functional initiatives across site, SEO, and conversion touchpoints.

You’ll analyze GA4 data to optimize retention, revenue growth, and digital experience, reporting to the CMO and leading a growing team toward marketing excellence.

Qualifications

• 8+ years in lifecycle marketing, CRM, or digital roles with increasing scope.
• 3+ years leading teams and cross-functional alignment.
• Deep expertise in Salesforce Marketing Cloud including Journey Builder, Automation Studio, segmentation, and personalization.
• Hands-on GA4 analysis of web and lifecycle performance.
• Strong understanding of retention marketing and personalization frameworks.

Responsibilities

• Own and evolve global lifecycle marketing strategy across acquisition, onboarding, activation, engagement, retention, and reactivation.
• Build scalable segmentation and personalization frameworks to increase customer lifetime value.
• Define lifecycle roadmaps aligned to growth priorities and integrated campaign plans.
• Drive CRM governance, platform roadmap, integrations, and testing for Salesforce Marketing Cloud.
• Leverage GA4 and CRM data to inform site experience, landing pages, and digital merchandising.

Skills

Lifecycle marketing

CRM strategy

Cross-functional leadership

Salesforce Marketing Cloud

GA4 analysis

SEO fundamentals

Executive communication

Education

Bachelor’s degree in Marketing/Business

Tools

Salesforce Marketing Cloud

GA4

Job description

Arbonne seeks a Senior Manager, Lifecycle & Digital Marketing in Irvine, CA to lead global CRM and lifecycle strategy. You will own Journey Builder, segmentation, and personalization, while guiding cross-functional initiatives across site, SEO, and conversion touchpoints.

You’ll analyze GA4 data to optimize retention, revenue growth, and digital experience, reporting to the CMO and leading a growing team toward marketing excellence.