Senior Manager, Lifecycle & Digital Marketing

Arbonne; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Career growth

Inclusive culture

Job summary

Arbonne seeks a Senior Manager, Lifecycle & Digital Marketing in Irvine, CA to lead global CRM and lifecycle strategy. You will own Journey Builder, segmentation, and personalization, while guiding cross-functional initiatives across site, SEO, and conversion touchpoints.

You’ll analyze GA4 data to optimize retention, revenue growth, and digital experience, reporting to the CMO and leading a growing team toward marketing excellence.

Qualifications

• 8+ years in lifecycle marketing, CRM, or digital roles with increasing scope.
• 3+ years leading teams and cross-functional alignment.
• Deep expertise in Salesforce Marketing Cloud including Journey Builder, Automation Studio, segmentation, and personalization.
• Hands-on GA4 analysis of web and lifecycle performance.
• Strong understanding of retention marketing and personalization frameworks.

Responsibilities

• Own and evolve global lifecycle marketing strategy across acquisition, onboarding, activation, engagement, retention, and reactivation.
• Build scalable segmentation and personalization frameworks to increase customer lifetime value.
• Define lifecycle roadmaps aligned to growth priorities and integrated campaign plans.
• Drive CRM governance, platform roadmap, integrations, and testing for Salesforce Marketing Cloud.
• Leverage GA4 and CRM data to inform site experience, landing pages, and digital merchandising.

Skills

Lifecycle marketing

CRM strategy

Cross-functional leadership

Salesforce Marketing Cloud

GA4 analysis

SEO fundamentals

Executive communication

Education

Bachelor’s degree in Marketing/Business

Tools

Salesforce Marketing Cloud

GA4

Job description

Senior Manager, Lifecycle & Digital Marketing

Reports to: CMO

Location: Irvine, CA

Position Type: Full-Time, Exempt

The Arbonne Promise

As a company, Arbonne has been driving the healthy living industry forward for over 40 years, creating positive change within the health & wellness industry, within our customers’ and consultants’ lives, and for the environment. We began by leading the clean beauty movement in 1980 and have continued to evolve and lead as health and wellness has become an integral part of our everyday lives.

While some things change, our standards haven’t. Throughout the years, Arbonne has been committed to sustainability, and we consider people and the planet in every decision we make. Arbonne is proud to be a Certified B Corporation.

Our Culture

We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We celebrate collaboration, knowledge sharing, and a sense of ownership. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.

Join us on this journey of thriving together. Let\'s build a better future, for ourselves, for our planet, and for generations to come.

About the Role:

Arbonne is seeking a strategic and growth-minded Senior Manager, Lifecycle & Digital Marketing to lead and scale our global CRM and lifecycle marketing function. This role will shape how we engage, support, and retain our community through personalized, data-driven strategy and thoughtful, scalable marketing automation.

You will own lifecycle strategy, Salesforce Marketing Cloud governance, and cross-channel journey optimization while influencing digital experience improvements across site, SEO, and conversion touchpoints. Reporting to the CMO, this leader will manage a team and serve as the strategic owner of our CRM ecosystem, driving retention, revenue growth, and digital excellence across the organization.

Responsibilities

What you’ll be doing:

Customer Lifecycle Strategy

• Own and evolve the global lifecycle marketing strategy across acquisition, new Customer and Consultant onboarding, activation, engagement, retention, and reactivation to support long-term growth and loyalty.
• Build scalable segmentation and personalization frameworks that strengthen relationships and increase customer lifetime value.
• Define lifecycle roadmaps aligned to enterprise growth priorities and integrated campaign plans.
• Advance customer lifecycle marketing from campaign execution to a strategic growth driver that strengthens long-term loyalty and business performance.

Salesforce Marketing Cloud Ownership

• Serve as business owner of Salesforce Marketing Cloud, ensuring optimal use of Journey Builder, Automation Studio, segmentation, and personalization capabilities.
• Define and manage the CRM platform roadmap, governance standards, integrations, and testing frameworks.
• Oversee deliverability best practices and automation efficiency across global markets to ensure consistency, performance, and scalability.
• Partner with technical and data teams to maintain platform health, data integrity, and innovation within the CRM ecosystem.

Digital Experience & Performance Influence

• Leverage CRM, behavioral, and GA4 insights to inform site experience, landing page optimization, and digital merchandising strategies.
• Apply SEO fundamentals and conversion rate optimization principles to strengthen lifecycle entry points and improve overall digital performance.
• Identify testing and personalization opportunities that connect CRM segmentation with onsite digital experience.
• Partner cross-functionally to enhance the digital journey at every stage of the customer lifecycle.

Analytics & Optimization

• Utilize Google Analytics (GA4) and CRM data to analyze customer behavior, conversion paths, and lifecycle performance.
• Establish testing frameworks across lifecycle and digital touchpoints to drive continuous improvement.
• Define and track KPIs including engagement, retention, LTV, conversion, and revenue contribution.
• Deliver clear, actionable insights and growth recommendations to senior leadership.

Candidate Requirements:

• 8+ years of experience in lifecycle marketing, CRM, or digital roles with increasing strategic scope.
• 3+ years of experience leading teams and driving cross-functional alignment.
• Deep expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, segmentation, and personalization best practices.
• Hands-on experience using Google Analytics (GA4) to analyze web and lifecycle performance.
• Strong understanding of customer lifecycle strategy, retention marketing, and personalization frameworks.
• Working knowledge of SEO fundamentals and conversion rate optimization best practices.
• Experience in direct sales, network marketing, or relationship-based business models a plus.
• Strong analytical and strategic thinking skills, with the ability to communicate clearly at an executive level.
• Bachelor’s degree in Marketing, Business, or a related field.

Why Join Us:

• Innovative Environment: Be part of a forward-thinking company that values innovation and continuous improvement.
• Career Growth: Opportunities for professional development and career advancement.
• Inclusive Culture: Work in a diverse and inclusive environment where every team member is valued.