Senior Lifecycle Copywriter — Customer Journey Mastery

Nashville Public Radio; San Francisco (CA); On-site; USD 135,000 - 215,000; Full time

Job summary

Visa Creative Studio is seeking a Senior Lifecycle Copywriter to join a best‑in‑class global team. You will craft concise, customer‑first copy across the full journey—from awareness to win‑back—using email, CRM, landing pages and digital touchpoints.

You’ll translate briefs into compelling communications, adapt for segmented audiences, and maintain brand and compliance standards while leveraging AI tools to scale quality and speed.

Qualifications

• 6–8 years of work experience with a bachelor’s degree.
• Experience writing lifecycle, CRM, email, digital marketing, customer engagement or UX‑oriented marketing copy.
• Portfolio demonstrating strong short‑form, digital and customer‑focused writing.
• Demonstrated proficiency using AI tools in the writing process, including drafting, editing, versioning, optimization.
• Ability to manage multiple projects and deadlines independently.
• Experience working with creative, marketing or cross‑functional stakeholders.

Responsibilities

• Write lifecycle marketing copy across email, CRM, landing pages, onboarding flows, nurture campaigns, product education, re‑engagement programs, loyalty communications and other digital engagement touchpoints.
• Develop subject lines, preheaders, headlines, body copy, calls to action, modular content and journey‑based messaging.
• Translate briefs, audience insights and journey strategies into clear, actionable communications.
• Write for different customer segments, lifecycle stages, products, markets and business objectives.
• Create copy variations for A/B testing, personalization, segmentation and optimization.
• Use AI tools responsibly to accelerate drafting, versioning, testing, optimization and workflow efficiency.

Skills

Lifecycle copywriting

CRM copy

Email marketing

UX writing

Portfolio demonstration

AI writing tools

Project management

Cross-functional collaboration

Education

Bachelor's degree

Tools

AI writing tools

Job description

Visa Creative Studio is seeking a Senior Lifecycle Copywriter to join a best‑in‑class global team. You will craft concise, customer‑first copy across the full journey—from awareness to win‑back—using email, CRM, landing pages and digital touchpoints.

You’ll translate briefs into compelling communications, adapt for segmented audiences, and maintain brand and compliance standards while leveraging AI tools to scale quality and speed.