Senior Legal BD & Growth Lead

Warner Norcross + Judd; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Plan

Paid Time Off

Remote work flexibility

Wellness program

Professional development

Firm paid parking

Job summary

Warner Norcross + Judd in Grand Rapids, MI seeks a Senior Business Development Manager to lead marketing and business development initiatives for assigned practice and industry groups.

You will coach attorneys, manage proposals and client communications, identify growth opportunities through market research and relationship mapping, and collaborate with the Marketing and BD team to strengthen the firm’s market presence.

Qualifications

• 6–12 years’ experience in law or professional services.
• Bachelor’s degree in Communications/Marketing.
• Proven sales experience in professional services.
• Strong team player with matrix structure experience.
• Proven leader of large-scale client-focused initiatives.

Responsibilities

• Lead practice group business development initiatives, marketing projects, and performance tracking.
• Manage proposals, RFP responses, pitch materials, and client communications with attorneys and marketing team.
• Identify and evaluate growth opportunities through market research, client intelligence, prospect development, and CRM management.
• Develop strategies that support new business, cross-selling, client retention, and expansion across groups and offices.
• Coach attorneys on business development efforts, target outreach, and pitch-team selection.
• Maintain practice group collateral and digital content, including experience lists and website content.
• Coordinate events, sponsorships, public relations opportunities, and other activities to strengthen market presence.
• Build strong relationships across the firm and externally while representing the firm professionally.

Skills

Sales experience

Team leadership

Relationship building

Communication

Strategic thinking

Education

Bachelor’s degree in Communications/Marketing

Tools

CRM management

Job description

Warner Norcross + Judd in Grand Rapids, MI seeks a Senior Business Development Manager to lead marketing and business development initiatives for assigned practice and industry groups.

You will coach attorneys, manage proposals and client communications, identify growth opportunities through market research and relationship mapping, and collaborate with the Marketing and BD team to strengthen the firm’s market presence.