Senior Lead, Field Marketing

Forterro; United States; Remote; USD 119,000 - 172,000; Full time

Job summary

Forterro is seeking a Senior Lead, Field Marketing to steer a global BDR team across Europe and the US. Based in the UK with remote options, you will align regional efforts under a cohesive strategy, standardize KPIs, and drive scalable outbound and inbound lead generation.

You will partner with Sales, Marketing, Enablement, and RevOps to ensure consistent pipeline growth across territories and to foster a high-performance culture through coaching and clear progression paths.

Qualifications

• 8+ years leading BDR/SDR teams across regions.
• Proven ability to build or transform BDR organizations at scale.
• Strong grasp of performance metrics and lead management.

Responsibilities

• Lead regional BDR managers and individual contributors across Europe and the US.
• Unify KPIs, playbooks, and best practices to drive pipeline growth.
• Collaborate with Marketing and RevOps to optimize lead flows and conversions.
• Hire, onboard, and ramp top BDR talent; provide ongoing coaching and development.

Skills

BDR leadership

Multi-region mgmt

KPIs & metrics

Lead management

Cross-cultural collab

English fluency

Travel flexibility

Job description

Senior Lead, Field Marketing

Department: Marketing

Employment Type: Permanent

Location: UK, Remote

Description

We are seeking a dynamic, strategic, and hands‑on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high‑performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.

This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.

Responsibilities

Team Leadership & Alignment

• Lead and mentor regional BDR managers and individual contributors across Europe and the US
• Build a unified global BDR culture focused on collaboration, accountability, and results
• Foster knowledge sharing and team cohesion across time zones and geographies
• Performance Culture & KPIs
  • Define and implement a unified set of performance KPIs and productivity metrics
  • Build a culture of continuous improvement, feedback, and high output
  • Monitor and report on team performance, pipeline contribution, and attainment
• Strategy & Process Optimization
  • Evaluate current tools, cadences, messaging, and processes across all regions
  • Standardize best practices in outreach, qualification, and handoff to Sales
  • Partner with Marketing and RevOps to refine lead flows and improve conversion rates
  • Hiring, Onboarding & Enablement
    • Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
    • Ensure regular coaching, training, and career development planning
    • Drive retention and engagement through clear paths for progression and performance

  Skills, Knowledge & Expertise

  • –8+ years of experience in BDR/SDR leadership roles, including multi-region team management
  • Proven track record of building or transforming BDR organizations at scale
  • Strong understanding of performance metrics, sales development strategies, and lead management
  • Experience aligning teams around unified KPIs and playbooks across markets
  • Excellent communication, coaching, and cross-cultural collaboration skills
  • Fluent in English
  • Willingness to travel occasionally to regional offices and events