Senior Lead-Conversion Analytics Strategist

Rehlko; Milwaukee (WI); Hybrid; USD 76,050 - 96,050; Full time

Job summary

Rehlko is seeking a Senior Market Analyst of Lead Conversion to drive reporting, optimization, and strategic insights for residential and dealer leads. The role focuses on analyzing KPI data across website channels, chat, forms, call centers, and AI conversations, building executive dashboards, and guiding improvements.

Hybrid role based in Milwaukee, WI area with 2–3 onsite days per week, reporting to the Director of Lead Conversion.

Qualifications

• Bachelor's degree in Business, Analytics or Marketing.
• 5+ years of lead conversion and report development experience.
• Minimum of 3-5 years of experience in report development and analysis.
• 2+ years hands-on experience GA4, PowerBI, Salesforce reporting, Looker Studio.
• 3-5 years’ experience in B2C or business-to-dealer lead generation marketing.
• Strong analytical skills.
• Knowledge of IT project development, lifecycle and documentation.
• Strong attention to detail and ability to manage multiple concurrent tasks.

Responsibilities

• Develop key performance-based reports within SalesForce, PowerBI, GA4, Looker Studio and call tracking platforms for critical lead conversion KPIs.
• Work with data analyst teams to ensure data accuracy and integrity.
• Conduct data hygiene checks and troubleshoot data flow or process issues.
• Monitor and report performance metrics across lead ingestion channels.
• Develop reports to review lead response and conversion metrics by marketing channels, geographies, and dealers.
• Identify opportunities for optimization and A/B testing to improve engagement and conversion.
• Partner with marketing, sales, product, and analytics teams on cross-channel initiatives.
• Lead or support lead conversion projects through project definition, documentation, testing and execution.
• Determine data baselines and normalize datasets to assess pre and post project performance.

Skills

Lead conversion

Analytical skills

Project management

Education

Bachelor's degree in Business, Analytics or Marketing

Tools

PowerBI

GA4

Salesforce reporting

Looker Studio

Job description

Rehlko is seeking a Senior Market Analyst of Lead Conversion to drive reporting, optimization, and strategic insights for residential and dealer leads. The role focuses on analyzing KPI data across website channels, chat, forms, call centers, and AI conversations, building executive dashboards, and guiding improvements.

Hybrid role based in Milwaukee, WI area with 2–3 onsite days per week, reporting to the Director of Lead Conversion.