Senior Lead Analyst, Customer Analytics & Strategic Planning

SUD Recruiting; Texas; Hybrid; USD 120,000 - 180,000; Full time

Job summary

SUD Recruiting is seeking a Senior Lead Analyst, Customer Analytics & Strategic Planning, to bridge analytics, marketing strategy, and finance. You will own the analytical lifecycle, forecasting, and actionable insights to guide acquisition and retention. The role blends hands-on data work with strategic storytelling for senior leadership.

Hybrid role in a dynamic environment, with a focus on turning complex data into clear recommendations and driving business decisions.

Qualifications

• Bachelor's degree required; advanced degree a plus.
• 4+ years in a quantitative business role with direct impact on B2C acquisition, retention, or churn strategies.
• Hands on experience analyzing customer KPIs including CPA, CLV, churn, and retention.
• Advanced, hands on SQL skills with the ability to write queries from scratch.

Responsibilities

• Own the full analytical lifecycle across customer acquisition, retention, and churn, from pre-campaign planning to post-campaign performance.
• Build and maintain customer forecasts integrating external pressures and internal variables to drive planning decisions.
• Monitor CPA trends across channels and scenarios to uncover growth and cost savings opportunities.
• Lead test and learn initiatives and translate findings into actionable recommendations for leadership.
• Diagnose variance between forecast and actuals and interpret signals about churn and market dynamics.
• Write SQL from scratch to pull and manipulate data for strategic insights.
• Leverage AI tools and workflow optimization to improve analysis delivery.
• Translate complex analyses into clear narratives for senior stakeholders.

Skills

SQL

Forecasting

Data storytelling

Stakeholder communication

Education

Bachelor's degree

Advanced degree a plus

Tools

AI tools

Job description

Title: Senior Lead Analyst, Customer Analytics & Strategic Planning

Overview: An innovative leader is looking for a Senior Lead Analyst to sit at the intersection of analytics, marketing strategy, and finance. This person connects business performance to market realities, builds the models and forecasts that drive customer acquisition and retention decisions, and knows how to turn a complex analysis into a clear recommendation. The Senior Lead Analyst will own the story behind the numbers, and bring the initiative to find answers before anyone has to ask.

What You'll Do

• Own the full analytical lifecycle across customer acquisition, retention, and churn, from pre-campaign planning to post-campaign performance, surfacing not just what happened but why it happened and what to do next
• Build and maintain customer forecasts that integrate external pressures like inflation and rising costs with internal variables like pricing and product mix, continuously recalibrating models and converting signals into strategic guidance that drives planning decisions
• Monitor and diagnose selling cost and CPA trends across channels, segments, and offer strategies, stress testing profitability under varying market scenarios to uncover growth and cost savings opportunities and make the case for where to invest
• Design and lead test and learn initiatives, measuring outcomes against hypotheses to identify revenue opportunities and cost savings and convert findings into recommendations leadership can act on
• Diagnose variance between forecast and actuals by digging into the data to identify what drove the gap and what it signals about churn behavior, retention trends, or shifting market dynamics
• Write SQL from scratch to independently pull and manipulate data, turning raw datasets into the analyses that drive strategic insights and business decisions
• Leverage AI tools, automation, and workflow optimization to streamline analytical processes, eliminate manual lift, and continuously improve how the team generates and delivers insights
• Translate complex analyses into clear, confident narratives for senior stakeholders, in writing and in the room, always leading with a point of view on what the data means and what should happen next

More Info:

• individual contributor role that is hands-on with data and strategic
• full-time role that is hybrid (3Xs per week in office and rest WFH)

Responsibilities/Experience:

• Bachelor's degree required; advanced degree a plus
• 4+ years in a quantitative business role with direct impact on B2C acquisition, retention, or churn strategies, with a track record of translating analysis into clear insights that influenced business decisions
• Hands on experience analyzing customer KPIs including CPA, CLV, churn, and retention, with the ability to connect those metrics to business performance and market dynamics
• Advanced, hands on SQL skills with the ability to write queries from scratch; not looking for vibe coders
• Comfortable using AI tools, automation, and workflow optimization to improve how analysis gets done and reduce manual work