Senior Lead, AI-Driven Search Visibility

Sun Communities; Southfield (MI); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Comprehensive Medical and Prescription

Dental and Vision Plans

401(k) Plan with Sun matching

Paid Time Off & Holidays

Life Insurance

Job summary

Sun Communities seeks a Search & AI Visibility Lead to drive SEO, GEO, and AI-driven discovery for Sun Communities and Sun Outdoors brands. You will collaborate with Marketing, Analytics, and agency partners to boost qualified traffic, leads, and bookings while defining benchmarks and performance metrics.

You will lead technical SEO and local search initiatives, develop content strategies, and build governance standards to ensure scalable, measurable success across multiple properties.

Qualifications

• Bachelor's degree in Marketing, Communications, Analytics, Business or related field.
• 6 years in experience in SEO, organic search, or digital marketing.
• Valid driver's license.
• Experience developing and executing search strategies that drive measurable business results.
• Experience with AI search, GEO, and emerging search technologies.
• Strong knowledge of technical SEO, content optimization, and site architecture.
• Experience with local search optimization and reputation management.

Responsibilities

• Collaborates with cross-functional teams to develop and execute the Company's search and AI visibility strategy.
• Develops and manages SEO and GEO strategies to increase organic visibility and occupancy goals.
• Builds SOPs, governance standards, and benchmarks for organic search and AI visibility programs.
• Manages implementation of search marketing initiatives within timelines and budgets.
• Oversees technical SEO initiatives including site health, crawlability, and structured data.
• Develops content strategies with Brand, Creative, and agency partners to improve visibility.
• Establishes local search strategies across the portfolio and manages listings and reviews.
• Develops KPIs, dashboards, and reporting frameworks for measurement and insights.
• Provides search strategy, recommendations, and audience insights to support marketing initiatives.
• Coordinates with digital marketing, media, and analytics teams to align search strategies.
• Monitors agency/vendor relations and keeps abreast of industry trends for improvement.
• Acts as player-coach, guiding agency partners and maintaining expertise in evolving search trends.

Education

Bachelor's Degree in Marketing/Communications/Analytics/Business

Tools

Google Analytics

Google Search Console

Semrush

Ahrefs

Job description

Sun Communities seeks a Search & AI Visibility Lead to drive SEO, GEO, and AI-driven discovery for Sun Communities and Sun Outdoors brands. You will collaborate with Marketing, Analytics, and agency partners to boost qualified traffic, leads, and bookings while defining benchmarks and performance metrics.

You will lead technical SEO and local search initiatives, develop content strategies, and build governance standards to ensure scalable, measurable success across multiple properties.