Growth-Driven SEO & AI Visibility Lead

Sun Communities, Inc.; Southfield (MI); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

On-site fitness

Life Insurance

Disability Insurance

401(k) match

Tuition Reimbursement

Parental Leave

Jury Duty Pay

Employee Discounts

Job summary

Sun Communities, Inc. is seeking a Search & AI Visibility Lead to drive organic visibility and AI-driven discovery across Sun Communities and Sun Outdoors brands.

You will lead SEO, GEO, and local search initiatives, collaborating with Brand, Web/Product, MarTech, Analytics, and agencies to boost traffic, leads, and bookings. The role requires coordinating with multiple teams, delivering measurable performance, and maintaining best practices in search and AI trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Analytics, Business, or a related field.
• 6 years in experience in SEO, organic search, or digital marketing.
• Must have a valid driver's license.
• Experience developing and executing search strategies that drive measurable business results.
• Experience with AI search, GEO, and emerging search technologies.
• Strong knowledge of technical SEO, content optimization, website architecture, and search performance best practices.
• Experience with local search optimization, business listings, and reputation management programs.
• Proficiency with Google Analytics, Google Search Console, and SEO platforms such as Semrush, Ahrefs, or similar tools.
• Experience with reporting tools, dashboards, and performance measurement frameworks.
• Excellent verbal and written communication skills.
• Strong attention to detail, analytical, organizational, and project management skills.
• Ability to manage multiple priorities and adapt to changing business needs.
• Experience working with agency partners and cross-functional teams.
• Experience in real estate, hospitality, travel, multi-location, or consumer services industries a plus.

Responsibilities

• Collaborates with cross-functional teams and leadership to develop and execute the Company's search and AI visibility strategy.
• Develops and manages SEO and GEO strategies at corporate, regional, and property levels to increase organic visibility and drive qualified traffic.
• Builds SOPs, governance standards, and benchmarks for organic search and AI visibility programs.
• Manages implementation of search marketing initiatives within timelines and budgets.
• Oversees technical SEO initiatives including site health, crawlability, and structured data.
• Collaborates with Brand & Creative teams to develop content strategies that improve search visibility and AI discovery.
• Establishes and manages local search strategies across the portfolio.

Skills

SEO strategy

AI search

Analytics

Content optimization

Cross-functional collaboration

Project management

Local search optimization

Agency management

Driver's license

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

Semrush

Ahrefs

Job description

Sun Communities, Inc. is seeking a Search & AI Visibility Lead to drive organic visibility and AI-driven discovery across Sun Communities and Sun Outdoors brands.

You will lead SEO, GEO, and local search initiatives, collaborating with Brand, Web/Product, MarTech, Analytics, and agencies to boost traffic, leads, and bookings. The role requires coordinating with multiple teams, delivering measurable performance, and maintaining best practices in search and AI trends.