Senior Integrated Marketing Manager

Semgrep, Inc; San Francisco (CA); Hybrid; USD 150,000 - 165,000; Full time

Job summary

Join Semgrep as an Integrated Marketing Manager to lead the go-to-market strategy for key campaigns. This hybrid role offers balance and flexibility, focusing on aligning cross-functional teams and driving innovative marketing initiatives for a leading software security platform.

Benefits

Equity and benefits package

Comprehensive health plans

Generous vacation time

401k plan

Learning stipends

Qualifications

• 6+ years of experience in integrated marketing or related roles.
• Experience working with SaaS, B2B tech, or high-growth environments.
• Strong understanding of closed-loop marketing processes from ideation to analysis.

Responsibilities

• Own the go-to-market (GTM) strategy for campaigns.
• Develop integrated marketing strategies and oversee campaign execution.
• Drive post-campaign evaluations to assess success and optimize future efforts.

Skills

Project Management

Analytical Skills

Communication

Creativity

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Semgrep is on a mission to make it expensive to exploit software. As the team behind the most popular SAST, we built the Semgrep AppSec Platform to deliver industry-leading code, dependency, and secrets scanning to enable organizations to ship secure code quickly without slowing down development.

With fast, customizable code analysis across large codebases, Semgrep helps teams catch vulnerabilities early and fix them faster. Leading companies like Snowflake, Plaid, Figma, Lyft, and Dropbox rely on Semgrep to secure their software.

Semgrep is funded by top investors, including Felicis Ventures, Lightspeed Venture Partners, Menlo Ventures, Redpoint Ventures, and Sequoia Capital.

About the role

We’re seeking a strategic and results-driven Integrated Marketing Manager (IMM) to own and orchestrate the end-to-end go-to-market (GTM) strategy for our key campaigns. Acting as the CMO of campaigns, you’ll integrate business objectives with operational excellence to deliver impactful, cohesive, and measurable marketing initiatives.

This role is central to our success in driving alignment across teams, ensuring resources are allocated effectively, and delivering campaigns that resonate with target audiences and achieve revenue goals. You’ll bring the ability to think holistically about marketing processes—concept to execution—and drive innovation in how we plan, execute, and evaluate campaigns.

This hybrid role requires 2-3 days per week in-office at our San Francisco or New York City location, allowing for a balance of collaboration and flexibility.

What you'll achieve

• Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans.
• Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes.
• Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively.

Cross-Functional Leadership:

• Lead cross-functional teams to align on campaign priorities, timelines, and deliverables.
• Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing.
• Collaborate with product marketing, product, and sales teams to ensure campaign messaging is consistent, goal-oriented, and aligned with target markets, personas, and use cases that reflect company priorities.

Campaign Execution & Management:

• Translate strategic plans into data-driven campaigns with clear KPIs and outcomes.
• Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling.
• Continuously refine campaigns using real-time insights and analytics to enhance effectiveness.

Measurement & Optimization:

• Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts.
• Establish dashboards and reporting frameworks to share performance metrics and ROI with key stakeholders.
• Implement continuous improvement processes to elevate campaign impact and efficiency.

Operational Excellence:

• Build and manage scalable processes for campaign planning, resource allocation, and project management.
• Ensure marketing programs align with corporate priorities and integrate across teams and regions.
• Balance creativity with operational rigor, ensuring campaigns are both innovative and executable.

You are ideal for this role if you have

• 6+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy.
• Experience working with SaaS, B2B tech, or high-growth environments.
• Strong understanding of closed-loop marketing processes from ideation to analysis.
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
• Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives.
• Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
• Analytical mindset with a passion for leveraging data to inform decisions and optimize campaigns.
• Exceptional communication skills and are able to distill complex ideas into actionable plans.
• Thrive in a fast-paced, high-growth environment.

Compensation

Salary Range: $150,000 - $165,000

Our compensation package includes equity and benefits in addition to salary.

Please note that the range listed is for someone based in the San Francisco Bay Area.

What we offer

Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles.

We also invest in our employees’ well-being and long term success with comprehensive health plans, generous vacation time, 401k, learning stipends, and more. Our benefits are for everyone, so that you’re taken care of, and we work with individuals to make sure they have what they need, whether that’s quiet work space, adjusted hours, or something else.

Who we are

We have people from France and the Philippines, physics and philosophy, formal methods research and full fledged corporations. We’re new parents and new grads, aspiring authors and aspiring Americans, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both.

Semgrep is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what’s vitally important to you — your family, your religion, your politics. We value what you love in this world — your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you’re exceptional in your role, believe in Semgrep’s mission, and treat Semgrep’s values as your own, you belong here.

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