Senior Integrated Marketing Manager

GoTo; Augusta (ME); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Wellness program

ERGs

Job summary

GoTo is seeking a Senior Integrated Marketing Manager to lead campaigns that integrate Product Marketing and Sales input and drive ABM strategies for enterprise accounts. You’ll collaborate with international teams to execute campaigns at scale and craft briefs that rally cross-functional partners around compelling creative concepts.

You will guide channel strategy, monitor performance against benchmarks, and use AI tools like Claude and ChatGPT to accelerate end-to-end workflows.

Qualifications

• 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs.
• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns.
• Proven ability to manage campaigns from strategy to execution to optimization.
• Proven track record of building positive relationships with Marketing and Sales teammates.
• Experience with monitoring and attaining lead, pipeline, and revenue targets.
• Understanding of relevant technology (6Sense, Salesforce, Tableau, Claude, ChatGPT).
• Exceptional communication skills (interpersonal, written & verbal).
• Proactive, detail-oriented, and able to think creatively and quickly to solve problems.

Responsibilities

• Collaborate with Product Marketing and Sales to understand target personas, product differentiators, and content strategy; design marketing campaigns.
• Design account-based marketing campaigns to acquire new logos from enterprise organizations; define target accounts, messaging, content, channel mix, budget, and KPIs.
• Partner with international teammates to obtain input on campaigns and adapt for global scale.
• Write campaign briefs to inspire cross-functional teams and deliver compelling creative concepts and tactical plans.
• Provide constructive feedback on campaign creative and adherence to channel best practices.
• Understand channel roles in the buyer journey; monitor performance and influence optimization.
• Partner with Product Marketing, Sales Enablement, and Sales to extend campaigns to Outbound BDRs; support with sales plays.
• Provide regular reporting to Marketing and Sales leadership on performance trends and next steps.

Skills

Integrated Marketing

SaaS Marketing

Account-based Marketing

Campaign Management

Cross-functional Collaboration

Communication Skills

Tools

6Sense

Salesforce

Tableau

Claude

ChatGPT

Job description

9999 - Field (US)

Full time

R26-2131

Where you’ll work:

9999 - Field (US)

Marketing at GoTo

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Location: USA preferred | Open to candidates based in Guatemala

Your Day to Day

As a Senior Integrated Marketing Manager, you will:

• Collaborate with Product Marketing and Sales to understand our target personas, our productdifferentiators, and ourcontent strategy, using this information todesign Marketing campaigns

• Designaccount-based marketing campaigns toacquirenew logos from enterprise organizations,definingthetarget account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign

• Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale

• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives

• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices

• Understand the role of each marketing channel in the buyer journey,proactivelymonitoringifchannels and tactics are performing at/above benchmarkandinfluencingotherteams tooptimizeareas of underperformance

• Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales playsagainst our target accounts

• Provide regular reporting to Marketing and Sales leadership aboutyour campaignswith the goal ofcommunicatingoverall performancetrendsandnext steps to improve results

• Contribute to the quarterly planning process for Marketing, partnering with functional teams toallocatebudget by marketing channel and forecast leads, pipeline, and revenue

• Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market

What We’re Looking For

As an Integrated Marketing Manager, your background will look like:

• 3-5yearsofIntegratedMarketingexperiencepromoting SaaS products to Enterprise orgs

• Strong background in account-based marketing, especially1:Fewand 1:1campaigns

• Proven ability to managecampaigns fromstrategy to execution to optimization

• Proventrack recordofbuilding positive relationshipswithMarketing andSales teammates

• Experience withmonitoring andattaininglead, pipeline, andrevenue targets

• Understanding of relevant technology (6Sense, Salesforce, Tableau, Claude, ChatGPT)

• Exceptional communication skills (interpersonal, written & verbal)

• Proactive, detail-oriented,andable to think creativelyand quicklyto solve problems

What We Offer

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:

• Comprehensive health benefits

• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days

• Tuition reimbursement and access to instructor-led and on-demand learning and development programs

• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching

• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.

Specific benefits and offerings may vary by country in line with local regulations and market practices.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. (https://www.goto.com/company/corporate-responsibility)

Annual Base Salary Range: $86,000.00 - $114,000.00

The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we’re shaping the future of work—driven by curiosity, innovative thinking, and a passion for solving real challenges. As the leader in cloud communications and IT, our solutions are built for what’s next and guided by a relentless focus on customers. Our culture thrives on diverse perspectives, ownership, and a growth mindset that fuels continuous learning and adaptation. Here, collaboration and authenticity spark new ideas and drive real action—so your impact is seen, felt, and valued. Join GoTo to build what’s next and accelerate your journey alongside teammates who turn possibility into reality.

We believe in being transparent about how AI is used in our hiring process and in keeping people at the center of every decision.

• At GoTo, AI helps streamline tasks like scheduling, communications, and application review so our Talent Acquisition team can focus on getting to know you. Every interview, evaluation, and hiring decision is made by people.

• We also welcome the responsible use of AI during the application process — whether for resume editing, research, or interview preparation. What matters most is that your application reflects your authentic skills and perspective.

Learn more in our AI in Hiring Disclosure Notice , including details on our tools, data handling practices, candidate guidelines, and available accommodations.

Questions or need an alternative process? Contact [e-mail] .

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.