Senior Integrated Marketing Manager

GoTo; Field (NM); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off

Tuition reimbursement

Wellness program

Employee resource groups

Job summary

GoTo in Field, USA, seeks a Senior Integrated Marketing Manager to design and lead enterprise SaaS campaigns. You’ll collaborate across Product Marketing and Sales to define target personas, messaging, and content strategy, and you’ll own ABM programs from planning to measurement.

You’ll partner with global teams, write briefs, monitor channel performance, and drive pipeline through outbound and inbound efforts.

Qualifications

• 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs.
• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns.
• Proven ability to manage campaigns from strategy to execution to optimization.
• Proven track record of building positive relationships with Marketing and Sales teammates.
• Experience with monitoring and attaining lead, pipeline, and revenue targets.
• Understanding of relevant technology (6Sense, Salesforce, Tableau, Claude, ChatGPT).
• Exceptional communication skills (interpersonal, written & verbal).
• Proactive, detail-oriented, and able to think creatively and quickly to solve problems.

Responsibilities

• Collaborate with Product Marketing and Sales to understand target personas, product differentiators, and content strategy to design Marketing campaigns.
• Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining target accounts, messaging, content, channel mix, budget, and KPIs.
• Partner with international teammates to obtain input on new campaigns and adapt your approach to global scale.
• Write campaign briefs inspiring cross-functional teams to deliver compelling concepts and tactical plans.
• Provide constructive feedback on campaign creative to ensure resonance with target audience.

Skills

Integrated Marketing

Account-based Marketing

SaaS Marketing

Campaign Management

Cross-functional Collaboration

Tools

Salesforce

Tableau

Claude

ChatGPT

Job description

Where you’ll work: 9999 - Field (US) Marketing at GoTo At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. Location: USA preferred | Open to candidates based in Guatemala

Your Day to Day

As a Senior Integrated Marketing Manager, you will:

• Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns
• Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
• Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale
• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives
• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices
• Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance
• Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts
• Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results
• Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue
• Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market

What We’re Looking For

As an Integrated Marketing Manager, your background will look like:

• 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs
• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns
• Proven ability to manage campaigns from strategy to execution to optimization
• Proven track record of building positive relationships with Marketing and Sales teammates
• Experience with monitoring and attaining lead, pipeline, and revenue targets
• Understanding of relevant technology (6Sense, Salesforce, Tableau, Claude, ChatGPT)
• Exceptional communication skills (interpersonal, written & verbal)
• Proactive, detail-oriented, and able to think creatively and quickly to solve problems

What We Offer

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well‑being, growth, and sense of belonging. Here’s what you can expect as part of our team:

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self‑care days, and company‑designated no‑meeting days
• Tuition reimbursement and access to instructor‑led and on‑demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one‑on‑one wellness coaching
• Employee‑led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn’t just something we talk about - it’s part of how we work every day. Specific benefits and offerings may vary by country in line with local regulations and market practices. At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community.

Annual Base Salary Range

Annual Base Salary Range: $86,000.00 - $114,000.00 The above shows our ranges from minimum to maximum and is displayed in the full‑time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we’re shaping the future of work—driven by curiosity, innovative thinking, and a passion for solving real challenges. As the leader in cloud communications and IT, our solutions are built for what’s next and guided by a relentless focus on customers. Our culture thrives on diverse perspectives, ownership, and a growth mindset that fuels continuous learning and adaptation. Here, collaboration and authenticity spark new ideas and drive real action—so your impact is seen, felt, and valued. Join GoTo to build what’s next and accelerate your journey alongside teammates who turn possibility into reality.

We believe in being transparent about how AI is used in our hiring process and in keeping people at the center of every decision. At GoTo, AI helps streamline tasks like scheduling, communications, and application review so our Talent Acquisition team can focus on getting to know you. Every interview, evaluation, and hiring decision is made by people. We also welcome the responsible use of AI during the application process — whether for resume editing, research, or interview preparation. What matters most is that your application reflects your authentic skills and perspective. Learn more in our AI in Hiring Disclosure Notice, including details on our tools, data handling practices, candidate guidelines, and available accommodations.