Senior Integrated Marketing Leader

Evenflo Company; Canton (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Evenflo Company is seeking a Senior Manager, Integrated Marketing to shape and execute integrated marketing strategies that grow the Evenflo brand across core product categories. You will bridge brand platforms, product innovations, and go‑to‑market initiatives across paid, earned, owned, and retail channels.

You will work cross‑functionally with Product, Creative, PR, Social, Influencer, Retail, and Sales teams to translate business objectives into compelling marketing plans, while maintaining

Qualifications

• 4–6 years of experience in integrated marketing, brand marketing, or product marketing within a consumer‑facing organization.
• Experience writing creative briefs, supporting and/or leading marketing campaigns across multiple channels.
• Experience working with global brand cross-functional teams preferred.

Responsibilities

• Develop and execute integrated marketing strategies across brand objectives and product launches across multiple consumer touchpoints.
• Lead and/or support go‑to‑market planning for new products, including messaging, channel activation, and measurement.
• Partner with cross‑functional teams to drive awareness, engagement, and conversions.

Skills

Integrated marketing

Cross-functional collaboration

Campaign leadership

Strategic thinking

Education

Bachelor's degree in Marketing

Job description

Evenflo Company is seeking a Senior Manager, Integrated Marketing to shape and execute integrated marketing strategies that grow the Evenflo brand across core product categories. You will bridge brand platforms, product innovations, and go‑to‑market initiatives across paid, earned, owned, and retail channels.

You will work cross‑functionally with Product, Creative, PR, Social, Influencer, Retail, and Sales teams to translate business objectives into compelling marketing plans, while maintaining