Senior Institutional Product Marketing Lead

Cedar Cares, Inc; Chicago (IL); On-site; USD 126,000 - 163,000; Full time

Benefits offered by this job

Hybrid work environment

Health, dental, vision benefits

401(k) match

Tuition assistance

Paid time off

Job summary

Cboe Global Markets is seeking a Marketing Manager, Institutional Product Marketing to lead campaigns across Derivatives, Data Vantage, Equities, and FX for institutional audiences. Reporting to the Director, this role is senior and largely autonomous, turning strategy into concrete product campaigns and credible sales content.

The position requires collaboration with regional teams, strong derivative knowledge, and ability to manage budgets and measure campaign impact across regions.

Qualifications

• 8+ years in marketing with product marketing or campaign leadership in financial services or institutional B2B.
• Familiarity with derivatives and institutional financial services; able to write credible product narrative.
• Ability to write and produce polished product marketing and sales enablement content.
• Strong project management with autonomy across multiple campaigns.
• Experience collaborating with regional/field marketing and content teams.
• Comfort in regulated environments with compliance and legal review.

Responsibilities

• Own product campaign strategy and planning for assigned initiatives, including timeline, channel mix, asset list, and sequencing.
• Blend Cboe's institutional offerings across Derivatives, Data Vantage, Equities, and FX within campaigns.
• Manage campaign and program budget within the allocation set by the Director.
• Write and produce core product marketing content and sales enablement materials.
• Coordinate with Marketing Programs to feed narrative into flagship content and events.
• Coordinate with EU and APAC regions for localization.
• Manage day-to-day relationships with regional marketing leads and COE teams.
• Manage external vendors and agencies as needed for campaign execution.
• Own campaign performance tracking and reporting and adjust strategy accordingly.

Skills

Marketing leadership

Campaign management

Content writing

Project management

Cross-region collaboration

Regulatory compliance

Tools

Salesforce

Highspot

Seismic

Job description

Cboe Global Markets is seeking a Marketing Manager, Institutional Product Marketing to lead campaigns across Derivatives, Data Vantage, Equities, and FX for institutional audiences. Reporting to the Director, this role is senior and largely autonomous, turning strategy into concrete product campaigns and credible sales content.

The position requires collaboration with regional teams, strong derivative knowledge, and ability to manage budgets and measure campaign impact across regions.