Director Product Marketing, Institutional

Cedar Cares, Inc; Chicago (IL); On-site; USD 187,000 - 242,000; Full time

Job summary

Cboe Global Markets is seeking an Institutional Product Marketing Director to own product marketing for our institutional businesses, including Derivatives and Data Vantage, with Equities and FX as support. This hands-on leadership role requires setting strategy, leading a team, and producing flagship content and sales materials.

You will build the global-to-local product marketing framework, ensuring consistent positioning across audiences worldwide while enabling regional teams to execute

Qualifications

• 10+ years of B2B product marketing experience.
• Strong writer who can produce positioning, launch messaging, and sales materials.

Responsibilities

• Own positioning, messaging, and go-to-market strategy across Derivatives, Data Vantage, Equities, and FX.
• Translate commercial plans into market-ready positioning and own the integrated product launch roadmap.
• Set messaging framework and product marketing kit for regional leads in EU and APAC.

Skills

Product marketing leadership

Content creation

Cross-functional collaboration

Data-driven

Budget management

Team leadership

Tools

Salesforce

Highspot

Seismic

Job description

Job Description: The Institutional Product Marketing Director owns product marketing for Cboe's institutional businesses, with Derivatives and Data Vantage as primary areas of ownership and Equities and FX as secondary areas of support. This is a hands‑on leadership role, not a pure management seat. We're looking for someone who can set strategy and lead a team of product marketers, while also being one of the team's strongest individual producers: a natural storyteller who can turn complex, technical products into clear, compelling narratives, and who writes flagship content, shapes launch messaging, and builds the sales tools the program runs on. A core part of this role is building the global product marketing framework: the messaging, core content, templates, and product marketing kit that regional marketing leads in the EU and APAC localize and deploy in their markets. The Director owns that global‑to‑local model end to end, setting the standard centrally and equipping regional teams to execute against it, so positioning stays consistent for each audience everywhere Cboe operates.

Key Responsibilities

• Own positioning, messaging, and go-to-market strategy across Derivatives, Data Vantage, Equities, and FX, tailored to how each institutional audience buys and adopts.
• Partner with sales and product managers to translate commercial plans and roadmap into market‑ready, audience‑specific positioning, and own the integrated product launch roadmap — coordinating timing with, and feeding narrative into, the institutional events calendar and flagship content vehicles owned by Marketing Programs.
• Set the messaging framework and product marketing kit the regional marketing leads work from, keeping positioning consistent for each audience across the EU and APAC.

Content, Storytelling & Launch Execution

• Act as the team's lead storyteller, translating complex products into clear, compelling narratives for institutional audiences, and write flagship content directly, including product narratives, launch messaging, and high visibility client and sales materials.
• Develop launch plans across the businesses, from positioning and naming through campaign execution and sales rollout, and coordinate with center of excellence (COE) teams such as web, PR, and paid and advertising to bring each launch to market.
• Use AI tools to speed up content development, market and competitive research, and campaign production, and build that fluency across the team.

Team & Cross‑Functional Leadership

• Lead, develop, and direct a team of product marketers.
• Own the day to day marketing relationships with product and sales leaders across every business.

Performance, Reporting & Investment

• Allocate the program budget across products, within the investment plan set by the Head.
• Build and maintain the reporting frameworks, tracking KPIs such as pipeline contribution, product adoption, campaign and launch performance.

Required Qualifications

• 10+ years of B2B product marketing experience, with a strong preference for financial services or capital markets.
• A strong writer and content creator who can produce institutional‑grade positioning, launch messaging, and sales materials directly, not just oversee them.
• Demonstrated ownership of product positioning, messaging, and launch strategy across a portfolio of products or businesses.
• Comfort operating as a player‑coach, balancing strategy and team leadership with hands‑on execution.
• People leadership experience, including leading and developing marketers.
• Proven cross‑functional partnership with product management and sales leaders.
• Experience marketing complex products to institutional or sophisticated B2B audiences.
• Data‑driven approach with comfort owning competitive intelligence, win/loss analysis, and program reporting.
• Comfort operating in a regulated environment with compliance and legal review.

Preferred Qualifications

• Working knowledge of derivatives, options, market data products, or FX.
• A portfolio of positioning, messaging, or launch content samples.
• Experience building scalable, global‑to‑local product marketing frameworks and equipping regional or field teams to localize and execute.
• Product launch and sales enablement experience, including training sales teams on new positioning.
• Familiarity with Salesforce, product marketing and sales enablement tools (e.g., Highspot, Seismic), and analytics tools.

Salary Ranges (applicable for US locations only) At Cboe, we are committed to providing a competitive, transparent, and market‑informed total rewards program. The anticipated base salary range for this role is $187,000-$242,000, with actual compensation determined by job‑related factors such as skills, relevant experience, education, internal alignment, and location. This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long‑term equity programs. Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.

Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.

Cboe is always looking for intelligent, innovative and hard‑working individuals. Our success is based on our talented team of industry and technology professionals, which we believe is the strongest in the industry, and we pride ourselves on hiring the best and brightest.

Cboe Global Markets is an Equal Opportunity Employer.

For more information, please click the following links: Equal Employment Opportunity is The Law (in English) Equal Employment Opportunity is The Law (in Spanish) Equal Employment Opportunity is The Law (Supplement) E-Verify Participation Poster (English & Spanish) Right to Work Poster (English) Right to Work Poster (Spanish) If you have been contacted about a job opening at Cboe by someone that does not have a @cboe.com email, this is NOT a trusted source. Cboe only utilizes emails from @cboe.com or Linkedin messaging for recruitment purposes. Cboe does not use any other third‑party messaging applications. We recommend that you refrain from responding to Cboe recruitment emails that are not from a cboe.com email address and to file a complaint with the Internet Crime Complaint Center IC3 at https://www.ic3.gov/. If you have further questions, please reach out to the Cboe HR team at [e-mail]