Senior Brand Insights & Strategy Lead — AI-Driven

Pfizer; New York (NY); Hybrid; USD 124,000 - 207,000; Full time

Benefits offered by this job

Hybrid work

Onsite 2–3 days/week

Job summary

Pfizer seeks a Senior Manager, Integrated Insights & Strategy to generate insights and shape strategy across a priority brand or portfolio. You will design primary market research, synthesize findings with secondary data, and translate them into actionable brand recommendations.

The role collaborates with marketing, sales, and analytics teams to drive performance and investment decisions. Hybrid role with onsite presence required 2–3 days per week.

Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering required.
• 6+ years in consulting, finance, or market analytics.
• 3+ years developing data-driven brand strategy for major assets.

Responsibilities

• Design and execute primary market research to represent the voice of the customer and deliver actionable recommendations.
• Integrate primary research with secondary and performance data to build a complete market picture.
• Deliver brand performance measurement and contribute to quarterly business reviews using IIS models and dashboards.

Skills

Brand analytics

Market research

Data integration

Storytelling

Influence without authority

Cross-functional collaboration

Education

BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering

MS or MBA

Tools

AI tools (LLMs)

Job description

Pfizer seeks a Senior Manager, Integrated Insights & Strategy to generate insights and shape strategy across a priority brand or portfolio. You will design primary market research, synthesize findings with secondary data, and translate them into actionable brand recommendations.

The role collaborates with marketing, sales, and analytics teams to drive performance and investment decisions. Hybrid role with onsite presence required 2–3 days per week.