Insights, Strategy & Analytics – Senior Analyst (Multi-Genre, & Strategy)

Sony Pictures Entertainment, Inc; Culver City (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Sony Pictures Television Studios seeks an Insights, Strategy & Analytics Analyst to support audience insights, research, analytics, and strategic planning across Game Shows, Nonfiction, and Scripted series. You will work with ISA to inform development, production, and franchise growth through data-driven storytelling.

Responsibilities include analyzing performance across platforms, producing reports, and collaborating with Data Analytics and BI teams.

Qualifications

• 4–6 years of experience in media and entertainment research, analytics, or strategy.
• Experience with Nielsen audience measurement tools or similar platforms preferred.
• Experience with quantitative and/or qualitative consumer research methods.
• Strong analytical skills and ability to work with large datasets.
• Foundational understanding of TV and entertainment landscape across platforms.
• Proficiency in Excel and PowerPoint; Tableau or similar visualization tools preferred.

Responsibilities

• Analyze content performance and audience behavior across linear, streaming, digital, and social platforms.
• Produce regular performance reporting and custom analyses identifying trends and implications.
• Support primary research methods including concept, pilot, and post-launch testing.
• Collaborate with Data Analytics, BI, and Data Science on larger analyses and dashboards.
• Translate data into clear narratives for internal stakeholders and decision-makers.
• Track landscape trends to inform development, production, and franchise strategy.

Skills

Excel

PowerPoint

Data storytelling

Analytical skills

Collaboration

Project management

Data visualization

Communication

Education

Bachelor's degree in Marketing, Economics, Business, Social Sciences, Statistics, Data Science, Communications, or related field

Tools

Tableau

NPower

NNTV

Luminate

MRI-Simmons

eMarketer

Talkwalker

ListenFirst

Job description

About Sony Pictures Television

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent television studio, SPTS produces beloved shows, including Jeopardy!, Wheel of Fortune, The Last of Us, Outlander, American Idol, Shark Tank, The Real Housewives of Beverly Hills, Vanderpump Rules, Platonic, and many more. SPTS is part of Sony Pictures Television, a division of Sony Pictures Entertainment and a subsidiary of Tokyo-based Sony Group Corporation.

Role Overview

The Insights, Strategy & Analytics Analyst supports audience insights, research, analytics, and strategic planning across Sony Pictures Television Studios' Game Shows, Nonfiction, and Scripted series (specifically: superhero, science fiction, and fantasy genres), The Analyst will also support ISA's Strategy team.

As part of the ISA team, the Analyst will support ISA Game Show leads and collaborate with partners across Development, Production, Marketing, PR, Franchise, and other teams. The role uses audience data, consumer research, social intelligence, and marketplace analysis to help answer key business questions and inform creative development, content strategy, marketing, and franchise growth.

The Analyst will support series throughout their lifecycle—from development and concept testing through launch and ongoing performance—and help the team understand what audiences want, why content resonates, and where opportunities exist in the marketplace.

Success in this role requires strong analytical skills, intellectual curiosity, attention to detail, clear communication, and a passion for television and audience behavior.

Responsibilities

Audience Insights, Research & Analytics

• Analyze content performance and audience behavior across linear television, streaming, digital, and social platforms.
• Produce regular performance reporting and custom analyses, identifying key trends, drivers, and implications for the business.
• Support qualitative and quantitative primary research, including concept, pilot, episode, creative, and marketing testing.
• Use syndicated research, audience measurement, and consumer data to answer questions about content, audiences, and the entertainment landscape.
• Analyze social conversation, fandom, sentiment, and digital engagement to understand audience behaviors and identify emerging trends.
• Partner with Data Analytics, Business Intelligence, and Data Science teams on larger-scale analyses, dashboards, and reporting.
• Validate and reconcile multiple data sources to ensure accuracy and quality across analyses and reporting.

Content Strategy, Development & Marketplace Intelligence

• Support ISA genre leads and cross-functional partners with insights that inform development, production, marketing, and franchise strategy.
• Track the television and streaming landscape, genre trends, competitive programming, and changing audience behaviors to identify opportunities and areas of growth.
• Support the evaluation of new series, concepts, formats, spin-offs, and franchise extensions through audience research, competitive analysis, and marketplace assessment.
• Develop landscape analyses and case studies to identify audience trends, genre whitespace, and learnings from relevant programming and franchises.
• Support launch and post-launch analyses to understand content performance and identify learnings for future programming and marketing decisions.
• Maintain a strong understanding of trends across Game Shows.

Strategic Storytelling & Collaboration

• Bring together audience data, consumer insights, social intelligence, and marketplace trends to develop clear, actionable insights.
• Create strategic, succinct, and visually compelling presentations, dashboards, and other deliverables for internal stakeholders.
• Translate complex data and research into clear narratives that explain what happened, why it matters, and what we can learn from it.
• Collaborate with ISA genre leads and partners across Development, Production, Marketing, PR, Franchise Management, and other teams to address key business questions.
• Proactively identify interesting patterns, emerging trends, and new questions within the data.
• Approach assignments with curiosity and a consultative mindset, seeking to understand the business question behind the request rather than simply reporting data.

Requirements:

• 4–6 years of experience in media and entertainment research, consumer insights, analytics, strategy, market research, consulting, or a related field.
• Experience with Nielsen audience measurement tools such as NPower, NNTV, SVOD Content Ratings, Total Content Ratings, or similar platforms is preferred.
• Experience with quantitative and/or qualitative consumer research methods.
• Strong analytical skills and experience working with large datasets and multiple data sources.
• Foundational understanding of the television and entertainment landscape, including linear, streaming, digital, and social platforms.
• Familiarity with entertainment and consumer research tools such as Ampere, Luminate, MRI-Simmons, eMarketer, ePoll, or similar platforms is a plus.
• Experience with social and digital measurement tools such as Talkwalker, ListenFirst, ViralMoment, Tubular, YouTube Analytics, TikTok Analytics, or similar platforms is a plus.
• Proficiency in Excel and PowerPoint; experience with Tableau or other data visualization tools is preferred.
• Strong data storytelling and presentation skills, with the ability to distill complex information into clear, concise, and visually compelling insights.
• Excellent attention to detail, organization, and project management skills.
• Curious, proactive, collaborative, and comfortable managing multiple priorities in a fast-paced environment.
• Bachelor's degree required, preferably in Marketing, Economics, Business, Social Sciences, Statistics, Data Science, Communications, or a related field.
• Passion for television, audience behavior, and the entertainment business, with interest in Game Shows.