Franchise Insights & Strategy Lead (Game Shows)

Sony Pictures Entertainment, Inc; Culver City (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Sony Pictures Entertainment, Inc seeks an Insights, Strategy & Analytics Sr. Manager to partner with franchise leadership across Game Shows, Nonfiction, and Scripted series, shaping strategy and audience intelligence for Jeopardy!-brand extensions.

You will lead cross-functional teams, design dashboards, conduct research, and translate data into practical recommendations for executive leadership, impacting production, marketing, and distribution.

Qualifications

• Lead strategy, insights, analytics, and BI to support franchise growth.
• Synthesize data into strategic recommendations for executive leadership.
• Deep understanding of TV, streaming, digital media ecosystems.
• Partner with BI, data engineering, data science, and analytics teams.
• Experience with Nielsen ratings and cross-platform reporting.
• Bachelor's degree required; MBA preferred.
• Passion for entertainment and game shows.

Responsibilities

• Serve as trusted strategic advisor to franchise leadership.
• Develop holistic view of franchise health via performance, insights, trends.
• Lead audience research, tests, and analytics across platforms.
• Translate insights into actionable recommendations for executives.
• Collaborate cross-functionally to align priorities and drive decisions.
• Oversee executive reporting and performance measurement.

Skills

Franchise strategy

Audience insights

Analytics leadership

Cross-functional collaboration

Executive communication

Stakeholder management

Nielsen audience measurement

Tableau

Strategic storytelling

Program development research

Education

Bachelor's degree

MBA preferred

Tools

Tableau

PowerPoint

Excel

Power BI

Nielsen tools

Job description

Sony Pictures Entertainment, Inc seeks an Insights, Strategy & Analytics Sr. Manager to partner with franchise leadership across Game Shows, Nonfiction, and Scripted series, shaping strategy and audience intelligence for Jeopardy!-brand extensions.

You will lead cross-functional teams, design dashboards, conduct research, and translate data into practical recommendations for executive leadership, impacting production, marketing, and distribution.