Senior Insights & Strategy Analyst, TV Analytics

Sony Pictures Entertainment

United States

On-site

USD 90,000 - 110,000

Full time

3 days ago

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Job summary

Sony Pictures Entertainment is seeking a Sr Analyst in Insights, Strategy & Analytics to support audience insights, research, analytics, and strategic planning for Game Shows, Nonfiction, and Scripted series. You will work with Development, Production, Marketing, and Franchise teams to analyze data, inform content strategy, and drive franchise growth across stages from development to launch.

The role emphasizes strong analytical skills, curiosity, and clear communication, with exposure to

Qualifications

4–6 years of experience in media and entertainment research, consumer insights, analytics, strategy, market research, consulting, or a related field.
Bachelor’s degree required, preferably in Marketing, Economics, Business, Social Sciences, Statistics, Data Science, Communications, or a related field.

Responsibilities

Analyze content performance and audience behavior across linear television, streaming, digital, and social platforms.
Produce regular performance reporting and custom analyses, identifying key trends, drivers, and implications for the business.
Support qualitative and quantitative primary research, including concept, pilot, episode, creative, and marketing testing.
Develop landscape analyses and case studies to identify audience trends, genre whitespace, and learnings from relevant programming and franchises.
Collaborate with cross-functional partners to address key business questions and translate data into actionable insights.