Senior Insights Researcher

Hard Rock Digital; United States; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid/Remote work

Flexible vacation

Competitive pay

Job summary

Hard Rock Digital is seeking a senior individual contributor to the Consumer Insights team. You will support an online sportsbook, casino, and social gaming business across North America, executing qualitative and quantitative research and balancing in-house delivery with agency partnerships.

You will translate business questions into research plans, manage RFQs and vendor onboarding, and deliver findings via dashboards and executive summaries tailored to diverse audiences.

Qualifications

• Four+ years in consumer insights or market research, on agency or client side (digital products/gambling/regulatory sectors preferred).
• Hands-on experience delivering qualitative and quantitative research end-to-end across ad hoc studies and tracking programs.
• Ability to write questionnaires and discussion guides and script or quality-check studies in Qualtrics, SurveyMonkey, UserTesting, or similar platforms.
• Strong analytical skills across customer, panel, behavioral, and syndicated data in tools such as Excel, Q, SPSS, Power BI, or Tableau.
• Experience briefing and managing research agencies, supporting RFQs, contracts, vendor onboarding, and hybrid project delivery.
• Clear communication; ability to tailor findings to different audiences.

Responsibilities

• Translate business questions into clear research plans and select methodologies accordingly.
• Run agency-selection processes including RFQs, proposal reviews, vendor onboarding, and ongoing management.
• Manage qualitative and quantitative research end-to-end (brand trackers, ad testing, proposition evaluation, U&A, segmentation).
• Write and review briefs, questionnaires, discussion guides, and analysis specifications; script/quality-check studies in SurveyMonkey, Qualtrics, and UserTesting.
• Analyze customer, panel, behavioral, and syndicated data; review techniques like driver analysis, conjoint, and MaxDiff.
• Use AI-assisted research tools responsibly with proper quality and data protection checks.
• Deliver findings through dashboards, reports, and executive summaries tailored to audiences.

Skills

Qualitative research

Quantitative research

Agency management

Data analysis

Communication

Tools

Qualtrics

SurveyMonkey

UserTesting

Excel

SPSS

Power BI

Tableau

Job description

Role overview

A senior individual contributor role on a consumer insights team supporting an online sportsbook, casino, and social gaming business across North America. The position spans qualitative and quantitative research, mixing in-house delivery with agency partnerships, and produces the evidence base for brand, product, creative, and promotional decisions.

Responsibilities

• Translate business questions into clear research plans, choosing the most appropriate methodology and delivery model for each project
• Run agency-selection processes, including RFQs, proposal reviews, vendor onboarding, and ongoing supplier management
• Manage qualitative and quantitative ad hoc and tracking research end-to-end, such as brand trackers, ad and creative testing, proposition evaluation, U&A studies, and segmentation work
• Write and review research materials, including briefs, questionnaires, discussion guides, and analysis specifications, and script or quality-check studies in platforms such as SurveyMonkey, Qualtrics, and UserTesting
• Analyze customer, panel, behavioral, and syndicated data; conduct, scope, or critically review techniques such as driver analysis, conjoint, and MaxDiff
• Use AI-assisted research tools responsibly for scripting, transcription, coding, analysis, and summarization while applying appropriate quality and data protection checks
• Deliver findings through dashboards, comprehensive reports, and concise executive summaries tailored to different audiences

Requirements

• At least four years of experience in consumer insights or market research on the agency or client side, ideally within digital products, gambling, gaming, or another regulated consumer sector
• Hands-on experience delivering qualitative and quantitative research end-to-end across ad hoc studies and tracking programs
• Confidence writing questionnaires and discussion guides and scripting or quality-checking studies in Qualtrics, SurveyMonkey, UserTesting, or similar platforms
• Strong analytical skills, with comfort working across customer, panel, behavioral, and syndicated data in tools such as Excel, Q, SPSS, Power BI, or Tableau
• Experience briefing and managing research agencies, supporting RFQs, contracts, vendor onboarding, and hybrid project delivery
• Clear communication skills and the ability to tailor findings and recommendations to different audiences

Nice to have

• Comfort collaborating with colleagues and vendors through video calls and platforms such as Slack and Microsoft Teams
• Practical understanding of consumer behavior and the evolving gambling landscape

Benefits and work setup

Hybrid or remote working environment with a flexible vacation allowance, competitive pay and benefits, and a startup culture backed by a larger global brand.