Senior Mixed Methods UX Researcher

PrizePicks; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, & vision plans

401(k) with company match

Annual bonus

Flexible PTO

Parental leave and disability benefits

Flexible working hours

In-person events and team outings

Equipment provided (Windows & Mac)

Career development & performance plan

Job summary

PrizePicks is seeking a Senior Mixed Methods UX Researcher to lead end-to-end qualitative and quantitative research, partnering with product managers, designers, engineers, and data scientists to drive product decisions.

This hybrid role is based at our PrizePicks headquarters in Atlanta, GA or New York, NY, and requires shaping research directions, elevating standards, and mentoring others while balancing speed with rigor.

Qualifications

• 5+ years in UX research with mixed methods leadership.
• Bachelor's or higher in a relevant field; advanced degree preferred.
• Strong track record leading evaluative and generative studies.
• Survey design, sampling, data quality, and statistical techniques.
• Experience with product analytics and experimentation data.
• Portfolio/case studies showing integrated qualitative and quantitative work.
• Excellent storytelling and stakeholder influence, including leaders.
• Experience mentoring researchers and setting standards.
• Comfort with ambiguity and changing priorities.
• Proactive feedback-seeking and strategic thinking.
• Experience with remote testing and survey tools.
• Curiosity about user needs and motivations.
• Bonus for sports/consumer research or research ops.

Responsibilities

• Design and lead mixed methods research studies (qual and quant).
• Own end-to-end research process: scope, recruitment, data collection, synthesis, findings.
• Design surveys and quantitative instruments with sampling and quality checks.
• Pair behavioral data with qualitative research to size and justify findings.
• Collaborate with cross-functional teams to address research needs across the lifecycle.
• Translate findings into actionable insights and strategic narratives.
• Communicate findings to stakeholders including senior leadership.
• Mentor junior researchers and lead debriefs with stakeholders.
• Contribute to research standards, templates, and frameworks.
• Introduce new methods and AI-assisted analysis to improve speed and rigor.
• Champion accessible, inclusive research.

Skills

UX leadership

Mixed methods

Qualitative research

Quantitative analysis

Survey design

R/SPSS

Communication

Mentoring

Remote testing tools

Ambiguity tolerance

Product analytics

Education

Bachelor's degree or higher in related field

Master's/PhD preferred

Tools

R

SPSS

Amplitude

UserTesting

Qualtrics

dscout

UserZoom

Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

We are seeking an experienced Senior Mixed Methods UX Researcher to join our team! You will lead end-to-end qualitative and quantitative research, balancing speed and rigor to advocate for our members. Partnering closely with product managers, designers, engineers, and data scientists, you will set research directions, elevate methodological standards, and mentor others. Ideal candidates comfortably scope and execute evaluative and generative research independently, blending behavioral data with user insights to drive product decisions.

What you’ll do:

• Design and lead mixed methods research studies using a variety of qualitative and quantitative methods including usability testing, in-depth interviews, diary studies, longitudinal research, surveys, behavioral and log data analysis, and A/B test analysis, choosing the right mix for each research question
• Own the end-to-end research process within your domain, including prioritizing & scoping, recruiting participants, collecting data, synthesizing and analyzing data, and delivering findings
• Design rigorous surveys and other quantitative instruments (including sampling, questionnaire design, and data quality checks) and apply appropriate statistical analysis to size behaviors, attitudes, and member segments at scale
• Partner with analytics and data science teams to pair behavioral data with qualitative research, using the numbers to size and validate what you hear from members and using member stories to explain the why behind the numbers
• Partner closely with cross-functional team members in identifying key research objectives and questions to address research needs across the product lifecycle, and use data to validate and iterate on designs
• Translate research findings into actionable insights, and strategic narratives through compelling storytelling and creative artifacts, reports, and read-outs, connecting findings to product metrics and business impact and advocating for data-driven decision-making in product teams
• Communicate research findings, insights, and recommendations clearly and effectively to key stakeholders, including senior leadership.
• Mentor and coach junior and mid-level researchers, designers, and product partners on study design, methodology, and storytelling, and lead research debriefs and stakeholder alignment meetings
• Help build and improve our research practice by contributing to standards, reusable research frameworks, templates, and repositories, and by introducing new methods and tools (including responsible use of AI in analysis and synthesis) that improve speed without giving up rigor
• Champion accessibility and inclusive research that reflects the full range of our members

What you have:

• 5+ years of relevant experience in UX Research, Design Research, or Human Factors Engineering, including significant experience leading mixed methods work
• Bachelor's, Master's, or PhD in Psychology, Human Factors, HCI, Anthropology, Statistics, Data Science, Sociology, or related field (Master's or PhD preferred)
• Deep expertise in both qualitative and quantitative research, including a track record of leading mixed methods studies and executing both evaluative and generative studies
• Proven quantitative expertise - encompassing survey design, sampling strategies, behavioral and log data evaluation, and statistical techniques (such as segmentation, regression, and significance testing) - alongside proficiency in statistical software like R, SPSS, or similar analytical tools
• Experience working with product analytics and experimentation data (e.g., Amplitude, A/B test results) and partnering with data science or analytics teams
• A portfolio or case studies highlighting your end-to-end research process and the impact your work had on an organization, team, product, and/or feature, including at least one that shows how you combined qualitative and quantitative methods and why you chose them
• Excellent communication and storytelling skills with the ability to effectively collaborate with and influence stakeholders, including senior leaders, and to translate research into business impact
• Experience mentoring or coaching other researchers or cross-functional partners, and helping set research standards
• Comfort with ambiguity and changing priorities: you stay calm and solution-oriented, adapt your methods when needed, and keep quality high
• Self-awareness and drive: you seek feedback proactively, balance hands‑on execution with strategic thinking, challenge domain assumptions, and drive the team toward shared solutions when opinions differ
• Experience with remote testing and survey tools (e.g., dscout, UserTesting, UserZoom, Qualtrics, etc.)
• A deep curiosity and passion for uncovering user needs, motivations, behaviors, and pain points
• Bonus points for experience with advanced quantitative methods (e.g., conjoint analysis, clustering, causal inference), research on consumer, sports, or fantasy products, or building research operations

Where you’ll live:

This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA OR New York, NY. #LI-Hybrid

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: 11/4/26

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.