Senior Influencer & Creator Marketing Manager

Artisan Council; New York (NY); Remote; USD 120,000 - 160,000; Full time

Job summary

Artisan Council is seeking a seasoned Senior Influencer & Creator Marketing Manager to design strategic influencer campaigns that deliver measurable results for a diverse client roster. You will manage cost-efficient creator programs, drive innovation in creator partnerships, and maintain strong influencer relationships across platforms.

The role is remote, with optional access to our NYC-area office for local candidates.

Qualifications

• Extensive influencer/creator marketing experience with strong campaign analytics.
• Proven ability to source, vet, and manage creator partnerships and negotiations.
• Excellent written and verbal communication, plus client presentations.
• Ability to lead multiple campaigns across brands in a fast-paced agency setting.

Responsibilities

• Oversee strategic development, execution, management and measurement of Influencer Marketing campaigns across multiple clients.
• Drive campaigns to achieve client objectives across awareness, engagement, content creation etc.
• Own creator sourcing, vetting, outreach and strategic talent recommendations.
• Lead creator negotiations, contracting, and terms including usage rights and payments.
• Develop campaign budgets, track spend, and maximize cost efficiency.
• Coordinate timelines, gifting, publishing schedules and payments across clients.
• Build relationships with influencers and brands; support events and meetups.
• Transform campaign data into actionable insights and present monthly performance reports.

Skills

Influencer marketing

Creator marketing

Campaign strategy

Negotiations

Contract management

Data-driven decisions

Client relationship mgmt

Remote collaboration

Tools

Google Analytics

Email marketing analytics

CRM software

Job description

Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, for people who live and breathe beauty, have exceptional research, communication, and creative thinking skills, and take an empathetic approach to everything they do and enjoy helping others succeed.

Artisan Council is seeking a hardworking, creative and analytical Senior Influencer & Creator Marketing Manager, to devise strategic influencer campaigns that drive measurable results for Artisan Council’s impressive client roster, and manage cost-efficient, high-performing Creator Marketing programs and campaigns. You will bring constant innovation and forward thinking to the table, be goal and client KPI driven, and a team player, and live, sleep and breathe everything social media trends (especially TikTok) and pop-culture. You will be outgoing, extremely personable, and should have an existing network of creative, interesting and diverse influencers and content creators.

Reporting to the Executive Director of Social Media & Influencer Marketing, you will be an integral part of a dynamic team in a hands-on role spanning strategy, creator sourcing, negotiations, contracting, creative development, campaign execution, performance analysis and client relationship management. You will independently manage multiple client programs, balancing strategic thinking with hands-on execution in a fast-paced agency environment.

This role will be remote, however as the successful candidate, if you are based in New York City, you will have access to the Artisan Council office, located in downtown NYC.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our mission is to create a happy, safe, considerate and inspiring work environment for all.

What will you be responsible for?

• You will oversee the strategic development, execution, management and measurement of Influencer Marketing and Creator Marketing campaigns across multiple clients.
• You will drive campaigns to achieve client objectives across awareness, engagement, content creation, audience growth and sales.
• You will own creator sourcing, vetting, outreach and strategic talent recommendations for varied campaigns.
• You will manage ongoing communications and relationships with existing and new influencers and content creators within the Artisan Council Influencer Network.
• You will lead creator negotiations and contracting, including reviewing and redlining agreements, negotiating fees, deliverables, usage rights, exclusivity and payment terms.
• You will develop and manage campaign budgets, tracking spend, evaluating creator rates and maximizing cost efficiency.
• You will develop strategic creator and influencer briefs and oversee content development, including concept reviews, feedback, revisions and approvals.
• You will independently manage campaign timelines, deliverables, creator logistics, gifting, publishing schedules and payment coordination across multiple clients.
• You will develop relationships with individuals and brands, including supporting digital and in-person meetups and other relationship-building events.
• You will keep informed of industry trends, events and deals, identifying emerging talent, platforms and content opportunities.
• You will consistently explore opportunities to develop existing clients and participate in new program pitches and presentations.
• You will execute new and exploratory use cases for Artisan Council, testing innovative creator partnerships, content formats and campaign activations.
• You will liaise with key members of the marketing team to create strategic marketing calendars and creator activation plans.
• You will identify opportunities for paid amplification, allowlisting, content licensing and repurposing within creator partnerships.
• You will transform influencer campaign data into actionable insights, analyzing individual creator and overall campaign performance, KPIs, content effectiveness and ROI.
• You will develop and present monthly and campaign performance reports, translating results into actionable recommendations for clients and internal teams.
• You will apply performance learnings to optimize ongoing campaigns and inform future strategies, creator selection and investments.
• You will create strategic campaign proposal decks, including creator recommendations, budgets and measurement approaches.
• You will manage client requests and prioritize business needs; conduct ad hoc analysis as needed.
• You will liaise with clients and attend off-site meetings, owning campaign updates, strategic recommendations and day-to-day creator marketing communications.
• You will maintain organized campaign trackers, creator databases, budgets and documentation, while providing guidance to junior team members as needed.

What kind of skills should you have?

Please note carefully. Applicants without this experience will not be considered.

• Exceptional understanding of consumer online behavior, influencer and creator marketing, trends and market analysis.
• Excellent analytical and quantitative skills, with a strong understanding of web analytics, marketing analytics, campaign performance, KPIs & ROI.
• Experience with Google Analytics, email marketing analytics and other digital measurement tools.
• Excellent written, verbal and visual communication skills, including client presentations and creator communications.
• Strong creative judgment and experience developing creator briefs, shaping content concepts, and evaluating creative execution, brand alignment and potential content performance.
• Extensive familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and X) and online content, and evidence of a developed social media/web presence.
• Knowledge of and passion for technology, media, cultural & content trends; values and contributes to team brainstorms & conversation.
• Self-starter, with the ability to operate independently, proactively solve problems and take ownership of projects from start to finish.
• Outgoing, personable and skilled at building strong creator and client relationships.
• Exceptional time management skills and attention to detail, with demonstrated ability to manage a high volume of campaigns across multiple brands simultaneously in a fast-paced agency environment.
• Willing to work nontraditional hours, independently, remotely, and go above & beyond where necessary.
• Strong understanding of creator and influencer negotiations, contracts, usage rights, campaign budgets and commercial partnership terms.