Senior Influencer and Creator Marketing Manager

Artisan Council LLC; New York (NY); Remote; USD 134.000 - 201.000; Vollzeit

Zusammenfassung

Artisan Council LLC is seeking a Senior Influencer & Creator Marketing Manager for strategic influencer campaigns in the eyewear and skincare verticals. This 3‑month contract role is remote, with optional access to the NYC office for candidates based in New York City.

You will manage creator programs, budgets, timelines, and client satisfaction, driving measurable ecommerce results. You will bring a network of diverse creators, strong analytics, and proactive collaboration with the marketing

Qualifikationen

• Exceptional understanding of consumer online behavior, trends and market analysis.
• Experience with a range of Content Management Systems, and the ability to learn new systems.
• Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics & ROI.
• Excellent written, verbal and visual communication skills
• Self-Starter, able to act independently to accomplish objectives.
• Willing to work nontraditional hours, remotely.

Aufgaben

• Oversee strategic development, execution, management and measurement of Influencer and Creator campaigns for multiple clients.
• Drive influencer campaigns to efficiently boost ecommerce sales from strategy to execution.
• Own sourcing and proposals for influencer and creator campaigns.
• Manage communications with influencers and the Artisan Council Influencer Network.
• Negotiate and set budgets for campaigns.
• Develop relationships with brands and talent, including meetups or events.
• Pitch opportunities to brands based on talent needs.
• Stay informed on industry trends and deals.
• Develop clients and participate in new program pitches and presentations.
• Create strategic campaign proposal decks and manage client requests.

Kenntnisse

Influencer marketing

Analytics

Social media trends

Communication

Strategic thinking

Tools

Google Analytics

Google Docs

Google Sheets

Office suite

Adobe suite

Content Management Systems

Jobbeschreibung

Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, for people who live and breathe beauty, have exceptional research, communication, and creative thinking skills, and take an empathetic approach to everything they do and enjoy helping others succeed.

Artisan Council is seeking a hardworking, creative and analytical Senior Influencer & Creator Marketing Manager, to devise strategic influencer campaigns that drive measurable results for Artisan Council’s clients across the eyewear and skincare verticals. This role will manage cost-efficient, high-performing Creator Marketing programs and campaigns. You will bring constant innovation and forward thinking to the table, be goal and client KPI driven, and a team player, and live, sleep and breathe everything social media trends (especially TikTok) and pop-culture. You will be outgoing, extremely personable, and should have an existing network of creative, interesting and diverse influencers and content creators. You will develop and execute marketing initiatives, create/oversee campaign timelines, create and manage budgets, and help ensure overall client satisfaction.

This role is a 3-month contract. The role is remote, however as the successful candidate, if you are based in New York City, you will have access to the Artisan Council office, located in downtown NYC.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our mission is to create a happy, safe, considerate and inspiring work environment for all.

What will you be responsible for?

• You will oversee the ongoing strategic development, execution, management and measurement of Influencer Marketing and Creator Marketing campaigns for several clients.
• You will drive all influencer marketing campaigns to efficiently drive ecommerce sales, from strategy and planning to execution.
• You will own sourcing and strategic proposals for influencer and creators for varied campaigns.
• You will own, and handle regular and consistent communications with existing and new influencers and content creators to the Artisan Council Influencer Network.
• You will negotiate and set appropriate budgets.
• You will develop relationships with individuals and brands, including hosting digital and in-person meetups and other relationship building events.
• You will pitch outgoing opportunities to brands based on talent needs.
• You will keep informed of industry trends, events and deals.
• You will consistently explore opportunities to develop existing clients and participate in new program pitches and presentations.
• You will execute new & exploratory use-cases for Artisan Council (i.e. live-streaming campaigns, podcasts, clubhouse activations, etc.), with the strategic guidance of the Senior Manager.
• You will provide insight and research new talent.
• You will liaise with key members of the marketing team to create strategic marketing calendars.
• You will transform influencer campaign data into actionable insights, and provide accurate interpretation and consistent reporting of data on campaign/promotion results to share with the leadership team.
• You will provide valuable insights and reporting for monthly and campaign reports, and present them.
• You will present results and actionable insights to clients, and successfully take action on those insights.
• You will create strategic campaign proposal decks.
• You will manage client requests and prioritize with business needs; conduct ad hoc analysis as needed.
• You will propose large scale deals, negotiate influencer and creator fees and complex partnership contracts.

What kind of skills should you have?

Please note carefully. Applicants without this experience will not be considered.

• Exceptional understanding of consumer online behavior, trends and market analysis.
• Working knowledge of Google Docs, Google Sheets, the Office suite and Adobe suite.
• Experience with a range of Content Management Systems, and the ability to learn new systems.
• Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics & ROI.
• Excellent written, verbal and visual communication skills
• Values are: critical, team effort, commitment to excellence.
• Extensive familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
• Excellent analytical skills, and experience with Google Analytics and email marketing analytical tools.
• Knowledge of and passion for technology, media, cultural & content trends; values and contributes to team brainstorms & conversation.
• Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
• Outgoing, personable and ability to work on the fly.
• Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
• Willing to work nontraditional hours, independently, remotely, and go above & beyond where necessary.
• Understanding of overall commercial business practices, trading terms and conditions.