Senior Influencer Campaigns Lead — Hybrid LA

Zenni Optical, Inc.; Los Angeles (CA); Hybrid; USD 68,000 - 79,000; Full time

Benefits offered by this job

Annual Bonus Program

Healthcare: 100% premiums for employee

401k with match

Paid parental leave

Annual Zenni Gift Card

Flexible/Hybrid work schedule

Job summary

Zenni Optical, Inc. in Los Angeles is seeking a Sr. Influencer Coordinator to run creator campaigns from concept to reporting, building creator relationships and ensuring content aligns with Zenni's goals.

You will identify matching creators across TikTok, Instagram, and YouTube, write briefs, review content, and coordinate gifting, timelines, and payments. This position requires LA presence ~twice monthly and strong organizational skills.

Qualifications

• 2-4 years of experience in creator or influencer marketing, social media, talent relations, PR, or a closely related field.
• Deep working knowledge of TikTok, Instagram, and YouTube and what makes content perform on each.
• Comfortable with data: you can build a campaign recap, read the numbers, and explain what they mean.
• Clear, friendly writer and communicator with strong attention to detail.
• Able to juggle several campaigns and creator timelines at once without dropping the ball.
• Able to be in Los Angeles roughly twice a month for creator events and team days.

Responsibilities

• Find the right creators. Research and vet creators who match our campaigns and company goals, from micro to macro, across TikTok, Instagram, and YouTube.
• Build real relationships. Nurture the creators we already work with and bring in new voices and new audiences.
• Run campaigns end to end. Own campaigns from concept to reporting: briefs, deliverables, product gifting and seeding, content review, posting timelines, and payments.
• Keep it organized. Keep clear trackers for budgets, timelines, deliverables, and results so nothing slips and everyone knows where things stand.
• Measure what matters. Pull together campaign performance (reach, engagement, earned media value, code and link results) and share clear, honest recaps with leadership on a regular cadence.
• Show up for events. Plan and attend monthly creator activations in LA. Help creators feel welcome, taken care of, and excited to post.
• Help us grow into new markets. Help shape localized creator strategies for new markets, including Spanish-speaking audiences, to grow awareness, engagement, and new customers.
• Connect the dots. Work closely with our social, brand, paid media, and PR teams so creator content ties into everything else Zenni is doing.
• Stay ahead. Stay on top of pop culture, creator trends, platform updates, and new tools, and bring ideas to the table before we have to ask.

Skills

Creator marketing

Campaign management

Data interpretation

Tools

Aspire

TRIBE

CreatorIQ

GRIN

Dash Hudson

Job description

Zenni Optical, Inc. in Los Angeles is seeking a Sr. Influencer Coordinator to run creator campaigns from concept to reporting, building creator relationships and ensuring content aligns with Zenni's goals.

You will identify matching creators across TikTok, Instagram, and YouTube, write briefs, review content, and coordinate gifting, timelines, and payments. This position requires LA presence ~twice monthly and strong organizational skills.