Senior Industry Marketing Lead — Gov & Public Safety

Telemetry Today LLC; Redlands (CA); On-site; USD 87,000 - 141,000; Full time

Benefits offered by this job

Health, dental, vision benefits

401(k) with profit sharing

Vacation and paid holidays

Growth opportunities and learning

Job summary

Esri is seeking a Senior Industry Marketing Manager to lead strategic marketing campaigns for national government and public safety markets in the United States. You will guide messaging, develop content, and work with subject matter experts to shape long-term strategies across diverse channels.

You will collaborate with sales, events, design, and partner networks to drive campaigns, measure performance, and build a strong customer community while maintaining professional relationships with

Qualifications

• 5+ years of marketing experience in B2B and/or B2C fields
• Strong knowledge of marketing principles, campaign management, and process improvement
• Excellent verbal communication and writing skills for internal and external audiences
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines
• Knowledgeable in CRM, social media platforms, business intelligence, and project management processes
• Willingness to travel up to 20% during peak marketing periods
• Bachelor’s degree in marketing, business or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Responsibilities

• Campaign Planning & Management: Develop and execute integrated marketing campaigns across channels.
• Content Creation: Produce messaging, collateral, and digital assets with in-house design support.
• Event Management: Support Esri-hosted events and third-party engagements.
• Project Management: Deliver assets on time and on budget with regular progress updates.
• Analytics and Reporting: Track campaign performance and engagement metrics.
• Leverage Marketing Processes & Technology: Use tools to segment audiences, run campaigns, and publish stories.
• Customer Engagement: Build relationships with customers to understand needs and share best practices.
• Collaborate with Partners and Influencers: Work with providers, associations, media to broaden reach.
• Community Building: Grow user communities through forums, meetups, and events.

Skills

Marketing strategy

Campaign management

Content creation

Event planning

Analytics & reporting

Stakeholder collaboration

Travel readiness

Education

Bachelor’s degree in marketing, business or related field

Master’s degree in marketing, business, or related field

Tools

CRM

Social media platforms

Business intelligence

Project management processes

Job description

Esri is seeking a Senior Industry Marketing Manager to lead strategic marketing campaigns for national government and public safety markets in the United States. You will guide messaging, develop content, and work with subject matter experts to shape long-term strategies across diverse channels.

You will collaborate with sales, events, design, and partner networks to drive campaigns, measure performance, and build a strong customer community while maintaining professional relationships with