Senior Industry Marketing Director

Grant Thornton; Baltimore (MD); Hybrid; USD 136,000 - 204,000; Full time

Job summary

Grant Thornton seeks an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda that strengthens the firm’s relevance with priority buyers and accelerates growth across key sectors.

This senior role partners with the Head of Industries and industry leaders to ensure campaigns reflect market realities and deliver measurable business impact across service lines.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience.
• Ability to influence senior stakeholders and business leaders.
• Strong strategic planning, prioritization, and decision-making skills.
• Excellent content, messaging, and editorial leadership capabilities.
• Experience managing integrated marketing campaigns and measurable business outcomes.
• Strong proficiency in AI-enabled marketing tools and practices.
• Fluency in all areas of integrated campaigns including social media, paid media, webinars, events, content, web, etc.

Responsibilities

• Team performance and development
• Prioritization and resource allocation
• Stakeholder engagement and confidence
• Content quality and industry relevance
• Integrated campaign execution
• Business outcomes and impact measurement
• AI-enabled ways of working

Skills

B2B marketing

Stakeholder influence

Strategic planning

Content and editorial leadership

Integrated campaigns

AI-enabled marketing tools

Campaign analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

ClickUp

Job description

Grant Thornton seeks an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda that strengthens the firm’s relevance with priority buyers and accelerates growth across key sectors.

This senior role partners with the Head of Industries and industry leaders to ensure campaigns reflect market realities and deliver measurable business impact across service lines.