Senior Industrial Content Marketing Lead

Siemens; Saint Paul (MN); On-site; USD 110,000 - 160,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who blends technical depth with compelling narratives to reach engineering-driven industrial buyers. You will oversee content from blogs to white papers, ensuring accuracy and business impact.

Build thought leadership programs and collaborate with product, data science, and marketing teams to sustain relevant, high-quality content that drives awareness and pipeline.

Qualifications

• 7+ years of B2B content marketing experience.
• Ability to translate complex technical topics into clear narratives.
• Strong SEO fundamentals and experience growing organic reach.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and audience segments.
• Develop thought leadership programs for executives, including ghostwriting and byline articles.
• Lead content distribution across owned and earned channels and optimize for the buyer journey.

Skills

Content marketing

B2B marketing

Writing

SEO

Tools

Salesforce

Marketo

Ahrefs

SEMrush

CMS/WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who blends technical depth with compelling narratives to reach engineering-driven industrial buyers. You will oversee content from blogs to white papers, ensuring accuracy and business impact.

Build thought leadership programs and collaborate with product, data science, and marketing teams to sustain relevant, high-quality content that drives awareness and pipeline.