Senior Industrial B2B Content Marketing Leader

Siemens; Salt Lake City (UT); On-site; USD 110,000 - 160,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors — and lives at the intersection of technical depth and compelling storytelling.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that drive awareness, pipeline, and product adoption.

Qualifications

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills; you can make complex topics readable for executives
• Translate complex concepts (data pipelines, cloud architecture, observability, security) into clear narratives
• Strong SEO fundamentals and proven organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship content on time
• Familiarity with the modern data stack or cloud security landscape (e.g. data lakehouse)

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles
• Partner with cross-functional marketing teams to translate positioning into always-on content programs across the buyer journey
• Collaborate with subject matter experts to produce accurate, credible content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework supporting multiple technical personas
• Own the content repurposing motion across formats and channels

Tools

Salesforce

Marketo

Ahrefs/SEMrush

CMS platforms

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors — and lives at the intersection of technical depth and compelling storytelling.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that drive awareness, pipeline, and product adoption.