Senior Industrial B2B Content Strategist

Siemens; Raleigh (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Siemens Digital Industries Software seeks a Senior Content Marketing Manager who blends technical depth with storytelling to reach complex industrial buyers. You will lead content programs that earn executive trust and drive awareness, pipeline and product adoption across blogs, reports, webinars and thought leadership.

You'll build category-defining content, manage freelancers and agencies, collaborate with product marketing and engineering, and ensure content resonates across the full buyer

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills.
• Ability to translate complex technical concepts into clear narratives.
• Strong grasp of SEO fundamentals and experience driving measurable organic growth.
• Proven track record collaborating with product marketing, PMMs, and engineers.
• Familiarity with modern data stack or cloud security landscape.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments.
• Manage relationships with freelance writers and agencies.
• Develop thought leadership programs for company executives, including ghostwriting and byline articles.
• Partner with cross-functional marketing teams to translate positioning into always-on content programs.
• Collaborate with subject matter experts to produce accurate, credible content.
• Identify content gaps by analyzing search intent and field feedback.
• Lead a scalable content framework for multiple technical personas.
• Own content repurposing to maximize reach and shelf-life.

Skills

Content marketing

Writing

SEO

Storytelling

Cross-functional collaboration

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software seeks a Senior Content Marketing Manager who blends technical depth with storytelling to reach complex industrial buyers. You will lead content programs that earn executive trust and drive awareness, pipeline and product adoption across blogs, reports, webinars and thought leadership.

You'll build category-defining content, manage freelancers and agencies, collaborate with product marketing and engineering, and ensure content resonates across the full buyer