Senior Industrial Content Marketing Lead

Siemens; Baton Rouge (LA); On-site; USD 120,000 - 170,000; Full time

Job summary

Siemens Digital Industries Software seeks a Senior Content Marketing Manager who excels in marketing to complex engineering-driven sectors. You will lead content programs spanning blogs, reports, webinars, and executive thought leadership to drive awareness and pipeline.

Collaboration with product, marketing, and engineering teams is essential to translate technical depth into compelling narratives. You will build category-defining content, manage freelancers, and champion SEO-driven

Qualifications

• 7+ years of B2B content marketing experience in technical or industrial domains.
• Exceptional writing and editing skills; able to simplify complex topics for executives.
• Strong SEO knowledge and proven organic growth results.

Responsibilities

• Lead and manage content programs across blogs, long-form, videos, webinars, and social assets.
• Coordinate with writers, agencies, and internal teams to ensure quality and consistency.
• Develop thought leadership programs and byline articles for industry outlets.
• Translate product positioning into always-on content across the buyer journey.
• Collaborate with PMMs, engineers, and data teams to ensure accuracy and credibility.

Skills

Content marketing

B2B marketing

Technical storytelling

SEO

Cross-functional collaboration

AI writing tools

Analytics & measurement

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software seeks a Senior Content Marketing Manager who excels in marketing to complex engineering-driven sectors. You will lead content programs spanning blogs, reports, webinars, and executive thought leadership to drive awareness and pipeline.

Collaboration with product, marketing, and engineering teams is essential to translate technical depth into compelling narratives. You will build category-defining content, manage freelancers, and champion SEO-driven