Senior Industrial B2B Content Marketing Lead

Siemens

Oklahoma City (OK)

On-site

USD 85,000 - 130,000

Full time

14 days+

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Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. You will lead content programs that translate technical depth into narratives that drive awareness, pipeline, and product adoption.

You’ll build category-defining content across SME-driven insights, reports, guides, webinars, and thought leadership, collaborating with product managers, data scientists, and developers to ensure accuracy

Qualifications

7+ years of B2B content marketing experience; track record in industrial/technical domains.
Exceptional writing and editing; able to translate complex concepts into narratives.
Strong SEO fundamentals and ability to drive organic growth.
Proven ability to collaborate with product marketing, PMMs, and engineers to ship content on time.
Familiarity with data stack or cloud security landscape is a plus.

Responsibilities

Manage content across blogs, long-form pieces, webinars, and collateral aligned to product capabilities and buyer journeys.
Oversee relationships with freelance writers/agencies for quality and consistency.
Develop thought leadership programs and byline opportunities for executives.
Partner with cross-functional marketing to translate positioning into always-on content.
Collaborate with SMEs to produce accurate, credible practitioner content.
Identify content gaps through search, analyst reports, and sales feedback.
Lead a scalable content framework supporting multiple technical personas.
Own content repurposing across formats and channels to maximize reach.