Senior B2B Industrial Content Marketing Lead

Siemens; Jefferson City (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We’re looking for someone who has built content programs that speak to these industries’ buyers.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills for a VP audience.
• Ability to translate complex technical concepts into clear narratives.
• Strong grasp of SEO fundamentals and experience driving organic growth.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and audience segments.
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors.
• Develop thought leadership programs for company executives, including ghostwriting and byline articles for industry publications.
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey.
• Collaborate with subject matter experts to produce accurate, credible, practitioner-grade content.
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales.
• Lead a scalable content framework that can support multiple technical personas.
• Own the content repurposing motion across formats and channels to maximize reach.

Skills

Content marketing

SEO

Technical storytelling

Collaboration

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We’re looking for someone who has built content programs that speak to these industries’ buyers.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that