Senior IMC Account Manager - Global Campaign Lead

SGS Consulting; Sacramento (CA); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

SGS Consulting seeks an experienced Marketing Programs lead to drive integrated campaigns from concept to delivery across global markets. You will guide strategic thinking, coordinate with agencies, and ensure alignment with brand standards while managing budgets and timelines.

You will collaborate with cross-functional teams in Marketing, Creative, PM, and Production to execute high-impact campaigns and ensure timely delivery in a fast-paced environment.

Formación

• 7+ years of marketing, advertising, operations, or program management leading cross-functional teams.
• Experience in D2C social and ecommerce marketing.
• Experience working with advertising agencies and understanding their processes.
• Excellent verbal and written communication for client presentations.
• Highly organized with strong attention to detail and project leadership.

Responsabilidades

• Supports IMC Account lead in developing integrated marketing programs from concept to execution.
• Drives strategic thought leadership and project leadership with cross-functional teams.
• Provides strategic and creative direction to external agencies and vendors for alignment with objectives.
• Manages Marketing Brief intake to ensure clear inputs and approvals between IMC and Marketing.
• Collaborates with Marketing, Corporate Communications, Creative, PM, Production, Finance and more on projects.
• Oversees corporate brand foundation adherence and portfolio differentiation globally.
• Leads development of marketing tentpoles and cross-category promotions.
• Supports Mattel Brand campaign alignment across markets and campaigns.
• Ensures milestones for creative strategies align with global markets and commercial teams.
• Partners with Account Director to develop communications plans and resource workflows.
• Oversees agency and production budgets with accurate tracking and scope alignment.
• Builds collaboration with brand/product marketing and IMC stakeholders to resolve challenges.
• Leads IMC status meetings to track progress and maintain clear communication.
• Participates in Brand 360 meetings, sharing updates and cross-functional collaboration.
• Monitors competitive marketing communications and shares actionable takeaways.

Conocimientos

7+ years experience in marketing, ads,

Advertising agency experience

Strong project leadership

Budget, schedules, deliverables

Digital, social, DTC marketing

Analytical & strategic thinking

Excellent verbal & written skills

Excel, PowerPoint, Word proficiency

Proficient with PM tools (Monday.com,/

Educación

Experience with D2C ecommerce marketing

Herramientas

Monday.com

Workfront

PM tools

Descripción del empleo

SGS Consulting seeks an experienced Marketing Programs lead to drive integrated campaigns from concept to delivery across global markets. You will guide strategic thinking, coordinate with agencies, and ensure alignment with brand standards while managing budgets and timelines.

You will collaborate with cross-functional teams in Marketing, Creative, PM, and Production to execute high-impact campaigns and ensure timely delivery in a fast-paced environment.