Senior Hybrid Programmatic Growth Lead

Assembly Global; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salaries

Flexible time off

Hybrid in-office/remote policy

Impact Champions

Employee Resource Groups

Stagwell network

Job summary

Assembly seeks a Sr. Manager to drive growth and flawless delivery of portfolio programmatic campaigns. You will partner with account and media teams to craft strategic engagements aligned with business objectives and activate media through a cross-functional team.

Expert-level knowledge of 1st/3rd‑party data and strong math mindset are essential. The role requires self-motivation, results orientation, and the ability to translate insights into actionable optimizations.

Qualifications

• 3–4+ years of experience with DSP platforms (self-managed) including The Trade Desk, DV360, Amazon, and similar platforms.
• Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
• Tactical execution experience across CTV, Native, Proximity targeting, PMP, Audio/Video, SSP direct deals
• Proficiency in Excel is required
• Experience training, mentoring and managing team members
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
• Experience managing a team and career path
• DCO execution experience is a plus
• Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

Responsibilities

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
• Stay current on platform features and techniques for activating, measuring and optimizing media programs
• Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
• Support the development of process standards and train team members on the how and why
• Oversee and execute campaign set-up of programmatic buys in DSPs
• Oversee and execute campaign QA process
• Assist traders to manage program pacing and performance
• Troubleshoot issues on all pre-production and live campaigns
• Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth
• Support traders in developing skills to identify optimization and growth recommendations
• Support account team in delivering regular performance and optimization updates
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Skills

DSP platforms

Campaign performance analysis

Excel

Team leadership

Ad-ops tools

Tools

Campaign Manager 360

DV360

The Trade Desk

Job description

Assembly seeks a Sr. Manager to drive growth and flawless delivery of portfolio programmatic campaigns. You will partner with account and media teams to craft strategic engagements aligned with business objectives and activate media through a cross-functional team.

Expert-level knowledge of 1st/3rd‑party data and strong math mindset are essential. The role requires self-motivation, results orientation, and the ability to translate insights into actionable optimizations.